What's new in Microsoft Advertising Editor?

Associations for new audience types

You can now add associations for new audience types: Custom audiences, custom combination lists, customer match lists, and dynamic remarketing lists. Learn more about associations for audience types.

Add logos to your multimedia ads in Microsoft Advertising Editor

You can now add logos to your multimedia ads. Adding logos to your ads can help you to establish a stronger brand presence, make your ads more eye-catching, and capture the attention of your target audience. Learn more.

Create audience shopping campaigns on Microsoft Advertising Editor

You can now create audience shopping campaigns using the data and images from your Microsoft Merchant Center store and product feeds. Audience shopping campaigns will serve on the Microsoft Audience Network to reach people in the right place at the right time on any device. Learn more.

Create multimedia and audience ads on Microsoft Advertising Editor.

You can now manage multiple images in multimedia and audience ads. Microsoft Advertising multimedia and audience ads are responsive and automatically adjust in shape and size to naturally blend in with the page they are placed on. You can import images from your Google Ads account using Google sync, add images from your existing Microsoft Advertising account library, and/or add entirely new images that will become part of your account library.

Create smart shopping campaigns on Microsoft Advertising Editor

You can now create and edit smart shopping campaigns in Microsoft Advertising Editor. Smart shopping campaigns automatically optimize your shopping campaigns and target customers who are more likely to convert at higher revenue values. This can help you deliver the right ad to the right customer at the right time—at scale!

Importing your account from Google Ads is easier than ever!

You can now connect your Google Ads account easily. The new smart import simply requires you to sign in, choose your account, and start your import. Microsoft Advertising Editor will then automatically optimize your import settings to ensure best performance.

Manage and edit audience campaigns in the new vertical edit pane

You can now find the edit pane on the right side of Microsoft Advertising Editor. The icons at the top of the pane allow you to easily navigate to specific items you're editing. For example, if you're editing a campaign, you can select the pencil icon to Edit the selected campaign, the target icon to edit Target settings, and more. The pane also contains a search box on top to search for any field.

In addition to managing search and shopping campaigns, the new vertical edit pane allows you to manage audience campaigns. This includes bulk managing campaign settings, bids and modifiers, targeting, and audience associations. Additionally, you can import display campaigns from Google Ads, as well as manage and copy aspects of existing audience ads created in Microsoft Advertising.

Filter and sort recommendations

You can now filter by specific recommendation errors and warnings in the search box. Learn more.

Associate audiences with campaigns

You can now use Microsoft Advertising Editor to associate existing audiences with both ad groups and campaigns. Learn more.

Use recommendations to enhance your campaigns

Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations can help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones. Learn more.

Advanced search and filtering (Window and Mac)

Microsoft Advertising Editor combined both simple and advanced search into a unified search box directly under the toolbar. Here, you can search an account for items that match the criteria that you specify. Filter suggestions will also automatically appear in a drop-down menu, based on what you're typing. You can search and filter by: Campaign type, bid strategy, ad group status, items with errors, warning type, recommendation type, and many more. Learn more.

New look and feel! (Windows and Mac)

We’ve updated Microsoft Advertising Editor’s visual experience to help you stay organized and on top of your accounts. Aside from looks, we updated the names of sections. Be sure to reacquaint yourself with their placement and descriptions. Learn more about our new design.

Add more info to your dynamic search ads (Windows and Mac)

You can now create and edit an additional ad description in your dynamic search ads. This can help you to better engage with potential customers before they click on your ads. Learn more about dynamic search ads

Undo or redo individual actions in Microsoft Advertising Editor. (Windows only)

You can now easily undo or redo individual actions in Microsoft Advertising Editor. This can save you time and energy when mistakes happen, or help you repeat commands quickly and efficiently.

Import location targets quicker and more efficiently (Windows and Mac)

You can now import location targets from Google Ads with or without Target Location IDs. You can also import other locations—city, state, metro area, zip code, or county—just by entering the location name and type.

Price extensions (Windows only)

Price extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to potential customers. Price extensions will only show on ads listed at the very top of the results page, allowing potential customers to see to exactly what they’re looking for, when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences.

Hello from Microsoft Advertising

Bing Ads is now Microsoft Advertising. Our new name reflects how we're growing our advertising solutions to help you reach more customers. Learn more about our name change.

Import campaigns faster and more effectively with improvements to Google imports

Improvements to making your Google campaign imports easier and more effective are here! Imports are more reliable with better mapping of campaigns with Google; import and scheduling options are aligned to what’s available in Microsoft Advertising online; and your imports are directly uploaded to the Microsoft Advertising server to save time, so you don’t have to review everything locally.

Create longer ad titles and text with updates to Expanded Text Ads!

With updates to expanded text ads, you can create longer ad titles and text, helping to improve engagement with potential customers. You can now add a third ad title and a second ad description. The ads are optimized for mobile devices automatically and you can also set up your ads with final URLs.

Target new customers with in-market audiences (Windows only)

Use in-market audiences to find and target new customers who are likely to convert in your category. In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, including searches and clicks on Bing and page views on Microsoft services. Learn more

Note: You can also exclude specific in-market audiences with negative in-market audience associations.

Use remarketing exclusions to fine-tune targeted audiences (Windows and Mac)

Remarketing audience exclusions allow you to focus on the users who matter most by excluding users who may not fit within the objectives of an ad campaign.

You can now create, modify, and delete negative remarketing audience associations in Microsoft Advertising Editor to efficiently optimize your targeted audience.

Learn more

Structured snippet extensions (Windows and Mac)

Structured snippet extensions gives prospective customers more context on specific aspects of your products and services. Now you can efficiently manage your structured snippet extensions in bulk from Microsoft Advertising Editor.

Learn more

Revert changes more efficiently (Windows and Mac)

You can now revert your changes to all items included in a campaign or ad group at once. For example, when you click on the “Revert with all included items” option while selecting an ad group, all changes within the ad group, including the keywords and ad extensions within the ad group, will be reverted.

Organize with labels (Mac only)

Labels let you organize campaigns, ad groups, ads, and keywords into groups based on what’s most important to you.You can now efficiently manage your labels' shared library, and add them to multiple campaigns, ad groups, ads, and keywords. Once you have added them, you can then filter on your labels from Advanced Search to see only the items you want.

Associate review extensions and callout extensions at the account level

You can now associate your shared review extensions and callout extensions to your account. Associating ad extensions at the account level will save you time and also ensure that they apply automatically to all existing and new campaigns.

Note: Not all ad extensions can be associated at the account level in Microsoft Advertising Editor at this time. Don’t worry, we will continually expand account-level association for ad extensions in our future releases.

Efficiently manage Dynamic Search Ads with labels

With the addition of labels for Dynamic Search Ads, you can organize your Dynamic Search Ads in a way that is meaningful to you, helping you manage your campaigns more efficiently.

Dynamic Search Ads are here!

Dynamic Search Ads help you save time with the initial setup and day-to-day management of your campaigns, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business.

All you need to do is provide your website domain and generic ad copy, then Microsoft Advertising will take care of the rest – no need to manage long lists of keywords anymore! Dynamic Search Ads work by leveraging Bing’s organic search-crawling and machine-learning algorithms to automatically match the most relevant page on your website to a given search query. Once the page your potential customer is looking for has been identified, we dynamically generate an ad to match the implied search intent, location intent, or any additional real-time signals that are available and show the ad on Bing. Learn more

Schedule your ad extensions!

Control when your ad extensions will show to customers with ad extension scheduling. You can have them show on certain days or during certain hours, so you can best cater to your targeted customers.

Shared library for call and location extensions

Save time by creating a shared library for call extensions and location extensions that can be associated with multiple campaigns.

Edit a wider variety of targets!

The following targets are now editable after you create them:

• Ad schedule
• Location
• Excluded locations
• Device type
• Age
• Gender

Focus on the customers that matter most with even more location targeting options!

With the addition of county location targeting, you can now narrow in on an audience to a U.S. county to enhance your reach towards specific customers.

Save time with labels

Labels let you organize campaigns, ad groups, ads, and keywords into groups based on what’s most important to you.

You can now efficiently manage your labels' shared library, and add them to multiple campaigns, ad groups, ads, and keywords. Once you have added them, you can then filter on your labels from Advanced Search to see only the items you want.

Multi-select in left Tree View

You can now select multiple Campaigns and Ad groups from the left Tree View pane. This will allow you to quickly filter out desired items on the grid and edit them simultaneously. Also, you can intuitively drag multiple Campaigns and Ad groups selected from the left Tree View from one account and drop them in another account.

Multi-language support in Campaigns

Microsoft Advertising Editor now allows you to set multiple languages for your Campaigns as well as single ad group level languages. This broadens your campaign’s target audience for sets of sites with different languages.

Performance improvements

Switching between different Statistics views is faster than ever. Microsoft Advertising Editor now caches the statistics data for up to five date ranges that were previously used. Now, when you switch back to the view with a previously selected date range, the data does not need to be redownloaded, in turn, making the operation quicker.

Enhanced cost per click (CPC)

Enhanced CPC improves your chance of increasing sales leads and conversions by automatically adjusting your bids in real time. You can now set your bid strategy as Enhanced CPC from Microsoft Advertising Editor.

Export text ads in Expanded Text Ads format

We are making it easier for you to adopt Expanded Text Ads! You can now export your standard text ads in the Expanded Text Ad format, make necessary changes, and then import them back as Expanded Text Ads.

Easier audience association management

Create, modify, and delete remarketing audience associations in Microsoft Advertising Editor. Optimize your audience ad groups by fine-tuning bids, tailoring ads, or adjusting your keywords.

Set product filters

You can now quickly set Microsoft Shopping Campaigns product filters to manage campaigns in bulk.

Shared budgets

With shared budgets, Microsoft Advertising automatically distributes a single daily budget across multiple campaigns within your Microsoft Advertising account. You create and manage them in Microsoft Advertising (see this article for more information), but you can now see shared budgets in Microsoft Advertising Editor.

Expanded Text Ads

New in Microsoft Microsoft Advertising Editor: A new, mobile-optimized ad format that gives you additional ad copy to better engage with web searchers before they click on your ads. Expanded Text Ads work seamlessly on mobile, tablet, and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

Learn more

Drag and drop!

New in Microsoft Microsoft Advertising Editor .1: You can now drag and drop items within your account or across accounts.

64-bit version of the application

We now have a 64-bit version of Microsoft Advertising Editor. If you have a 64-bit operating system and at least 8 GB of memory, installing the 64-bit version will optimize the performance of Microsoft Advertising Editor, enabling you to get things done even faster.

Go to the download page to install the 64-bit version of Microsoft Advertising Editor.