What is the Microsoft Advertising Network?

Learn more about showing your ads on the Microsoft Advertising Network.

When you advertise with Microsoft Advertising, your ads can appear across the Microsoft Advertising Network, including Microsoft sites and partner placements. Where your ads display depends on your campaign goals, ad type, targeting criteria, and ad distribution settings. By default, new campaigns are set up to show ads across the entire Microsoft Advertising Network to give your ads the most visibility. For more information about choosing where you want your ads to show, see Ad distribution settings. For more information about the countries/regions where your ads may appear and how ad language and location targeting affects who can see your ads, see Market availability for Microsoft Advertising and its features and How does ad language and location targeting affect who can see my ads?

The Microsoft Advertising Network consists of search ads and audience ads. While search advertising is focused on showing the best ad for a search query, audience advertising focuses on showing the best ad for individuals.

About search ads

With search ads, you can show your ads to potential customers searching for your products and services. Search ads can appear with search results on sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners. They may also appear on relevant sites to help you engage your ideal audience and achieve your advertising goals. To learn more about search campaigns, see What are Microsoft Search Ads? and How do I create a search ad campaign?

Microsoft Search Ad types

About audience ads

Audience ads appear to your ideal audience based on our understanding of potential customers' interests and consumer intent signals. These signals are combined with Microsoft AI and optimization to determine which ads to display, providing highly relevant content to individuals. Audience ad types include native ads, display ads, and video ads. Audience ads can appear on sites like MSN, Microsoft Start, Microsoft Edge, Outlook.com, and publisher partners. Note: To opt out of Audience ads, we recommend using website exclusions.

There are two different ways to create your ads: 1) You provide a feed and we'll automatically create your audience ads, or 2) you provide assets (images, text, and video) and these assets will serve with your audience ads.

To learn more about audience ads, see What are audience campaigns?

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