Logo extensions: Add a logo to your ad

Learn more about adding Logo extensions to your ads.

Promote your brand and stand out from the competition by displaying eye-catching logos in your ads. Logo extensions help you build brand recognition to drive more clicks and conversions on your website. Logo extensions serve on Bing across computer, tablet, and mobile devices and can appear with other extensions. You can associate your logo extensions at the account, campaign, or ad group levels, but only one extension is allowed per level. Please note we'll prioritize logo extensions during ad delivery over any automated business logo extensions you have set up.

Ability to set up in: All Bing markets

Serves in: Bing owned and operated traffic globally on computers and Copilot in Bing

Conversational Bing layout
Business logo conversational Bing layout

Bing search engine results page layout
Business logo Bing search engine results page layout


You can add one square logo per account, campaign, or ad group. Your logos must meet the following requirements:

  • Aspect ratio: 1:1
  • Accepted file types: PNG and JPG
  • Maximum file size: 5120 KB
  • Minimum resolution: 128 x 128 pixels (recommended 1200 x 1200 pixels)

Create a logo extension

  1. From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.

  2. Select Account, Campaign, or Ad group to associate your extension at one of these levels.
  3. From the extensions dropdown, select Logo extensions.
  4. Select Create > Create new Logo extension.
  5. Add your Business logo.
  6. Enter your Business name.
  7. Enter the Domain name for your business website. For example: “contoso.com”.

    Note: Your domain name shouldn't include any subdirectories.

  8. Select Save.
  9. You'll see the new extension added to the Selected logo extensions list. On the main extension page, select Save to finish adding the extension to your account, campaign, or ad group.

Go to the About ad extensions page for instructions to:

  • Add, edit, and delete ad extensions
  • Associating ad extensions with an account or campaign

Standard performance reports are available for all extensions. Learn how to create a report.

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