Identity verification status

Learn about the identity verification status.

Notes

Currently only available for selected advertisers.
If you're targeting financial services customers the United Kingdom, you may also need to complete the About UK Financial services verification.

After moving through the advertiser identity verification process and waiting for the 3-5 business day review, you'll be granted an identity verification status. Below are the different statuses you might be granted:

Action required: While the verification has been submitted, some additional requested information hasn't been received. You need to submit the information to complete the verification application soon, or your ads may stop showing in DSA (Digital Service Act) compliant countries/regions. Learn more about DSA compliant countries/regions.
Failed: We couldn't verify your identity, so we may stop showing your ads in certain countries/regions. Learn more about DSA compliant countries/regions. Please review your account information and submit a new application or appeal the decision. You can also contact Support.
Not verified: The account hasn't been verified. This might happen if an application for verification hasn't yet been submitted. You need to submit the information to complete the verification application soon, or your ads may stop showing in DSA (Digital Service Act) compliant countries/regions. Learn more about DSA compliant countries/regions.
Pending: The application for verification is under review. We'll send an email with updates and, if necessary, requests for additional information.
Verification not needed: The account doesn't need verification or hasn't been selected for this pilot.
Verified advertiser: The account has been verified.
Verified limited: You requested to verify as a business, but only your personal identity has been verified. Instead of the legal business name, your first and last name will be shown with ads. To complete business verification, you can contact Support to review your business documents.

View your identity verification status

From the top menu, select Tools > Preferences > Verifications.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Settings and select Account verifications.
Note: If you have multiple accounts, choose one from the account dropdown menu on the top left.
Select the Management tab.
If you don't see the Verification status column, select Columns > Modify columns to add it.
If action is required (for example, the verification status is Not verified), then select Account settings from the three vertical dots menu.

Note

To learn more about advertiser identity verification or to appeal a decision, please visit Advertiser identity verification appeals or contact your account manager or Support.