About Microsoft Store Ads

Learn all about Microsoft Store Ads.

Note

Learn more about where Microsoft Store Ads are available.

Engage directly with customers as they browse through the Microsoft Store. With Microsoft Store Ads, you can increase discoverability, downloads, and engagement of your apps and games.

Benefits of using Microsoft Store Ads

Improve discovery by increasing visibility and downloads for your products.
Simple and easy way to manage campaigns through Microsoft Advertising.
Review performance reports and optimize campaigns for increased customer engagement.

Get started

Before you can create Microsoft Store Ads, you need to make sure you have the following prerequisites ready:

Publish your app or game in the Microsoft Store. If you haven't published your app or game yet, start here.
If you don't yet have a Microsoft Advertising account, set one up.

Add your Publisher account

Before you can start creating campaigns, you need to add your Partner Center Publisher account. You can search by using app or Publisher information.

From the top menu, select Tools > Microsoft Store Ads.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Microsoft Store Ads.
Select Add Publisher.
Under Search by, choose how you want to search: App information or Publisher information.
- For App information: Use either the app name or the Store ID.
- For the Publisher information: Use Publisher name or Seller ID.
Select the Publisher you'd like to add.
Select Submit.
You'll see the Publisher account information (Publisher name and Number of apps) in the grid.
Note: Hover over the number in the Number of apps column to view a list of 10 apps associated with the Publisher account.

Notes

To view your app matching and the corresponding editorial status(es), navigate to the Microsoft Store Ads main page and download the report.
Any rejections in this report will show the app name, app ID, country, language, status, and the rejection reason, including a link to the corresponding policy. You'll also receive an email with the same information.
To appeal a rejection, please contact Support

Sign up for Microsoft Advertising

Go to the Microsoft Advertising sign up page.
Select Create account.
Next to No account?, select Create one! > Next.
Enter the email address you'd like to associate with your Microsoft Advertising account.
Select Next.
Create a password, and then select Next.
Enter your First name and Last name, and then select Next.
An email confirmation will be sent to you with a code. Copy and paste the code in the platform, and then select Next.
You'll see a security check with a capture, and then select Next.
Provide your business details.
Review the Microsoft Advertising Terms and Conditions and select the box if you agree to the terms.
Select Create account.
Review your account details.
Provide your billing information. (Optionally, you may skip this step and leave it for later.)
Note: A credit card is required, unless your monthly spend is over $5,000. Monthly invoicing may take up to seven business days for approval.

Now you're ready to start creating Microsoft Advertising campaigns.