Code-free conversion goals with UET and Clarity

You can use the intelligence of Microsoft Clarity to set up custom, code-free conversion tracking.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

You can use the intelligence of Microsoft Clarity to set up custom, code-free conversion tracking. Enable Clarity within your Universal Event Tracking (UET) tag setup and track conversions by event (for same revenue value and for variable revenue value) without any code or scripts.

Set up a conversion goal with UET and Clarity

  1. Create a new conversion goal. Learn more about creating a conversion goal.
  2. In the Set up tagging section, you can choose a UET tag or create a new one:

    Choose an existing UET tag

    1. Choose a UET tag from the Select your UET tag dropdown menu.
    2. Select an option to answer the question Do you have this UET tag installed on your website?
    3. Select Next.
    4. Under Add event tag, select Code-free, powered by Microsoft Clarity.
    5. Select the Enable Microsoft Clarity checkbox. Note: If Clarity is already enabled for this UET tag, you don't have to do anything here.

      Note

      To proceed with code-free setup, you must either select a Clarity-enabled UET tag or select the Enable Microsoft Clarity checkbox.

    6. Select Next.

    Create a UET tag

    1. Select either Install the tag yourself or Send the tag to a developer.
    2. Select Next.
    3. Under Add event tag, select Code-free, powered by Microsoft Clarity.
    4. Select the Enable Microsoft Clarity checkbox. Note: If Clarity is already enabled for this UET tag, you don't have to do anything here.
    5. Select Next.
  3. Under Which URL would you like to open?, enter the URL for the website you would like to set up your conversion goal on.
  4. After you are redirected to your site, select an interaction that you would like to track directly. You can select either a custom event or revenue tile.
  5. Fill out the Your goal details section.
  6. Choose the currency on your page from the dropdown menu.
  7. (Optional): Under Set up your event tracking, select Remove next to an event or revenue item to remove it.
  8. Select Complete to return to the Microsoft Advertising portal.

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