Use Asset library to manage all your creative assets

Learn how to use this convenient account-level shared library for your assets.

Note

For information about video source and image requirements, accepted file types, and asset guidelines, please see Asset guidelines and accepted file types.

Asset library is your one-stop shop to manage your assets across all campaigns and ad groups. This is a convenient account-level shared library that makes it easy to create, edit, organize, and search for assets all in one place. Create ads that stand out by accessing your existing assets, adding new assets, or using Microsoft Advertising's Shutterstock assets. With AI, you can also generate custom, high-quality imagery for your ads. See below for more information about how to view all ads using your assets, deleting your assets and folders, how to view asset performance, and how to use AI to generate images.

Note

Asset library currently supports images and videos. Other asset types, such as brand logos, text assets, and calls to action are coming soon. Not everyone can use videos yet. If you can't, don't worry—it's coming soon!

Benefits of using Asset library

Save time. Efficiently access and find your assets across all campaigns and ad groups. You can search by image name, ID, date added, import source, size, and most recent images. Showcase newly created or existing assets in your ads.

Edit your assets in bulk. You can choose how your image will look across all potential ad placements using Asset library's bulk edit tool. When editing in bulk, your changes will be applied to every ad placement and campaign that use the asset. Learn more about bulk edit.

Stay organized. Use this shared library to view, sort, and reuse your assets. You can create multi-level folders to help organize your assets better. You can also view all ads that use your assets. Learn more.

What you need to know expando image

For information about asset guidelines and requirements, see Asset guidelines and accepted file types.

Access and search for your existing assets expando image

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for your image. You can choose from Search by asset name or ID, Image size, Date added, Imported source, Name A-Z, or Most recent.
Search for your folder. You can choose from Search by folder name, Date added, Name A-Z, or Most recent.
You have two options: Select Edit to edit your image or select Details to view your image details. Your image details include image ID, dimensions, the date your image was created and modified, and image URL. By selecting Details, you can also view all ads using your image.

Create new assets expando image

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Select Add assets.
You can choose from Generate images, Upload from computer, Add from another source, or Create folder.

Generate images with AI expando image

Captivate your audience and enhance your ads by generating custom, relevant images powered by Dall-E 3. All you need to do is describe the image you want, and multiple variations will be generated for you to choose from.

Generate images

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Select Add assets > Generate images.
Enter your image description.
Select Generate images.
Note: Up to four images with a 1 : 1 aspect ratio will be generated at a time.
Select the image(s) you want to display in your ads.
You can view your newly generated images in the Asset library.

Image descriptions

We recommend that you're as specific as possible when describing the images you want to generate. You may include the image's theme, style, lighting, camera model, and more. For example, "A cozy living room scene in a Scandinavian minimalist style, showcasing sleek sofas and geometric coffee tables, with natural morning light streaming through large windows." Being directive helps the AI generate better images for your ads. The more details you provide, the better suited the image will be to your ads.

About brand detection

It's your responsibility to ensure that the generated images displayed in your ads do not infringe upon any third-party rights, including copyright or other intellectual property rights that belong to brands. When entering your image descriptions, make sure they don't include any brands that don't belong to your business. For example, you'll want to enter “a pair of pink athletic shoes” as your image description instead of “a pair of pink Nike shoes.”

Edit your assets expando image

There are two ways to edit your assets. You can edit your assets in bulk or you can edit specific aspect ratios for each ad type.

Edit assets in bulk

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for the image you would like to edit.
Select Edit.
Under Edit image, crop your image.
Note: Your changes will be applied to all ad placements and campaigns using this image.
Select Save.

Edit specific aspect ratios for each ad type

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for the image you would like to edit.
Select Edit.
Select the Multimedia ad, Audience ad, or Image extension tab.
Select Edit aspect ratio for the aspect ratio you wish to edit.
Crop your image.
Select Save.

View all ads using your assets expando image

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
Select Details.
Select View all ads using this image.

Delete your assets and folders expando image

Delete an asset

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
Select Details > Delete.

Delete a folder

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Find the appropriate folder.
Select the three vertical dots menu.
Select Delete.

Delete multiple assets or folders

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Select the appropriate assets or folders.
Select Delete in the blue action bar.

Note: You can't delete assets that ads, image extensions, or campaigns use unless you first remove their association. You also can't delete assets that you've associated with your account but haven't yet associated with ads or campaigns. See below for more information on how to remove these associations.

Delete an asset that's associated with ads and campaigns

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
Select Details.
Select View all ads using this image.
Select the pencil icon next to the appropriate ad.
Under Image extensions, remove the asset.
Select Save.
Follow steps 1-3 above to delete your asset.

Delete an asset that's associated with image extensions

From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
From the extensions dropdown, select Image extensions.
Select the checkbox next to the appropriate image extension.
Select Edit > Delete association.
Follow steps 1-3 above to delete your asset.

Delete an asset that's associated with your account

From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
From the extensions dropdown, select Image extensions.
Select Create.
Under Available image extensions, remove your asset by selecting the “x”.
Follow steps 1-3 above to delete your asset.

Use folders to organize your assets expando image

Create a new folder

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
To create a new folder, select Add assets > Create folder.
Enter a name for your folder and save it.
You can see how many subfolders and assets are in it from the folder thumbnails.

Upload a folder from your computer

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
To upload a folder, select Add assets > Add folder.
Upload an image folder into your Asset library.
Note: Images in subfolders will also be uploaded and the parent-child structure will be preserved.
You can see how many subfolders and assets are in it from the folder thumbnails.

Move assets to a folder

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
Select the appropriate asset(s).
Select Move to folder in the blue action bar.
Select the folder.
Select Move here.

Understanding your asset performance expando image

From the top menu, select Asset Library.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Asset Library.
From the collapsible menu on the left, select Performance.
View your assets' performance. You can also view the performance charts above the grid to see trends. This data can help you optimize your ads with high-performing assets and improve assets that may have low-performance.