Use Asset library to manage all your creative assets

Learn how to use this convenient account-level shared library for your assets.

Asset library is your one-stop shop to manage your assets across all campaigns and ad groups. This is a convenient account-level shared library that makes it easy to create, edit, and search for assets all in one place. Create ads that stand out by accessing your existing assets, adding new assets, or using Microsoft Advertising's Shutterstock assets.

Note

Asset library currently supports images. Other asset types, such as videos, brand logos, text assets, and calls to action are coming soon.

Benefits of using Asset library

Save time. Efficiently access and find your assets across all campaigns and ad groups. You can search by image name, ID, date added, import source, size, and most recent images. Showcase newly created or existing assets in your ads.

Edit your assets in bulk. You can choose how your image will look across all potential ad placements using Asset library's bulk edit tool. When editing in bulk, your changes will be applied to every ad placement and campaign that use the asset. Learn more about bulk edit.

Stay organized. Use this shared library to view, sort, and reuse your assets. You can create multi-level folders to help organize your assets better. You can also view all ads that use your assets. Learn more.

Access and search for your existing assets

  1. From the top menu, select Tools > Asset library.
  2. Search for your image. You can choose from Search by asset name or ID, Image size, Date added, Imported source, Name A-Z, or Most recent.
  3. Search for your folder. You can choose from Search by folder name, Date added, Name A-Z, or Most recent.
  4. You have two options: Select Edit to edit your image or select Details to view your image details. Your image details include image ID, dimensions, the date your image was created and modified, and image URL. By selecting Details, you can also view all ads using your image.

Create new assets

  1. From the top menu, select Tools > Asset library.
  2. Select Add assets.
  3. You can choose from Upload, Stock images, or Website images.

Edit your assets

There are two ways to edit your assets. You can edit your assets in bulk or you can edit specific aspect ratios for each ad type.

Edit assets in bulk

  1. From the top menu, select Tools > Asset library.
  2. Search for the image you would like to edit.
  3. Select Edit.
  4. Under Edit image, crop your image.

    Note: Your changes will be applied to all ad placements and campaigns using this image.

  5. Select Save.

Edit specific aspect ratios for each ad type

  1. From the top menu, select Tools > Asset library.
  2. Search for the image you would like to edit.
  3. Select Edit.
  4. Select the Multimedia ad, Audience ad, or Image extension tab.
  5. Select Edit aspect ratio for the aspect ratio you wish to edit.
  6. Crop your image.
  7. Select Save.

View all ads using your assets

  1. From the top menu, select Tools > Asset library.
  2. Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
  3. Select Details.
  4. Select View all ads using this image.

Delete your assets

  1. From the top menu, select Tools > Asset library.
  2. Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
  3. Select Details > Delete.

Note: You can't delete assets that ads, image extensions, or campaigns use unless you first remove their association. You also can't delete assets that you've associated with your account but haven't yet associated with ads or campaigns. See below for more information on how to remove these associations.

Delete an asset that's associated with ads and campaigns
  1. From the top menu, select Tools > Asset library.
  2. Search for your image. You can choose from Search image name or ID, Image size, Date added, Import source, or Most recent.
  3. Select Details.
  4. Select View all ads using this image.
  5. Select the pencil icon pencil icon next to the appropriate ad.
  6. Under Image extensions, remove the asset.
  7. Select Save.
  8. Follow steps 1-3 above to delete your asset.
Delete an asset that's associated with image extensions
  1. From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.
  2. From the extensions dropdown, select Image extensions.
  3. Select the checkbox next to the appropriate image extension.
  4. Select Edit > Delete association.
  5. Follow steps 1-3 above to delete your asset.
Delete an asset that's associated with your account
  1. From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.
  2. From the extensions dropdown, select Image extensions.
  3. Select Create.
  4. Under Available image extensions, remove your asset by selecting the “x”.
  5. Follow steps 1-3 above to delete your asset.

Use folders to organize your assets

Create a new folder
  1. From the top menu, select Tools > Asset library.
  2. To create a new folder, select Add assets > Create folder.
  3. Enter a name for your folder and save it.
  4. You can see how many subfolders and assets are in it from the folder thumbnails.
Upload a folder from your computer
  1. From the top menu, select Tools > Asset library.
  2. To upload a folder, select Add assets > Add folder.
  3. Upload an image folder into your Asset library.

    Note: Images in subfolders will also be uploaded and the parent-child structure will be preserved.

  4. You can see how many subfolders and assets are in it from the folder thumbnails.

See more videos...