Professional services ads' dynamic data feeds

Get details about required, recommended, and optional Professional services ads feed attributes.

A dynamic feed file is a spreadsheet that contains attributes. This file tells Microsoft Advertising the information you want inserted in your ads and under which condition each attribute should be inserted. Some attributes will be featured in the ad itself.

Upload a feed file
  1. From the top menu, select Tools > Business data > Dynamic data feeds.
  2. Select Upload > Professional services.
  3. Enter the Name and select the feed file to upload.
  4. You can Upload and preview to view your changes or Upload and apply to create your feed.
Schedule your feed file
  1. From the top menu, select Tools > Business data > Dynamic data feeds.
  2. Select the feed file you want to create a schedule for.
  3. Select the Schedules tab.
  4. Select Schedule feed uploads and enter the scheduling information and URL for your feed.
  5. Select Save.

Dynamic feed file attributes

Your dynamic feed file is a spreadsheet comprised of attributes, which we use to generate your ads. Below is a list of required, recommended, and optional attributes for Professional services ads' feed files.

Your feed file should be tab-delimited plain text saved as any of the following file types: CSV, TSV, XLSX, or ZIP.

Note

The following examples are for a real estate professional.

Required attributes

Your dynamic data feed file must include the following attributes:

Attribute Description Example
Description A short description of the company or professional. Luxury real estate company
Final URL

The same domain as your website. Must begin with http:// or https://.

This will not be shown in the ad.

http://www.contoso.com/seattle/id
ID

Unique ID of the item comprised of any sequence of letters and digits.

This will not be shown in the ad.

AB1234
Image URLs

The URLs for the image used in your ad. Must begin with http:// or https://.

We support PNG (recommended), BMP, GIF, JPG, or TIFF, all of which must be saved in RGB color code with an ICC profile. SVG is not supported.

The recommended aspect ratio: 0.8:1.

The minimum image size: 100 x 125 pixels. The maximum image size is 3.9MB. We recommend that you upload the largest possible image.

http://www.contoso.com/image1.png
Name

The name of the company or professional.

If it's a professional, put first name + last name.

David Johnson
Profession

The type of profession.

This will not be shown in the ad. Instead, we'll use this to match ads with terms people search for.

Note: You must choose one of the following examples for your ad to serve.

Doctor & clinic

Financial advisor

Insurance service

Real estate service

Tax service

Target ad group

The name of the targeted Professional services ad group.

This will not be shown in the ad.

Real-Estate-Placement-AdGroup
Target campaign

The name of the targeted Professional services ads campaign.

This will not be shown in the ad.

Real_Estate

Recommended attributes

Your dynamic data feed file may include any of the following attributes, which we highly recommend:

Attribute Description Example
City The city of the office or anchoring city for the designated market areas (DMA). Bellevue
In business since

The year the company or professional started in the profession.

Fill out this attribute or Years of experience below.

2007
Languages Languages the professional speaks. Hebrew; Spanish
Num of reviews The number of reviews for the company or professional. 12500
Phone number The company's or professional's phone number. Follows ITU E.123 format. +1 800 378 7262
Rating The rating for the company or professional on a scale of 0-5. 4.8
Service cities Cities for which a real estate company or agent provide services, separated by “;”. Bellevue; Seattle
Services Types of services provided, separated by “;”. Buyer service; Seller service
Service subcategory Subcategories of the services, separated by “;”. Full service; Self-serve
Years of experience

The number of years in business.

Fill out this attribute or In business since above.

15

Optional attributes

Your dynamic data feed file may include any of the following optional attributes:

Attribute Description Example
Accepting new clients Use true or false to indicate whether or not the professional is accepting new clients. If true, "Accepting new clients" will be displayed as a badge on the ad copy. TRUE
Address

Either provide the first line of the street address or the full address. If only the street address is provided, fill in the city, state, and zip as other attributes.

This will not be shown in the ad.

123 Boulevard Street
Affiliation The affiliated company or organization. Local Boutique Seattle; RE/MAX
Contextual keywords

Any sequence of letters and digits separated by ";". If provided, the information in this column will help the Microsoft AI create more relevant ads for your campaign.

This will not be shown in the ad.

Real estate; townhouse; townhouse for sale
Country

The country or countries the company or professional service, separated by “;”.

This will not be shown in the ad.

US
County

The county or counties the company or professional service, separated by “;”.

This will not be shown in the ad.

King County
Custom parameter

Include key and value pairs, which automatically fill up in the click URL.

List the key and value pairs within braces. Each term should be set in quotation marks. Separate each phrase of the pair with a colon and separate key and value pairs with commas and without any spaces.

This will not be shown in the ad.

{“pcategory”:“real estate”}
Degree & certifications The professional's degrees or certifications. CRS
District

The district(s) the company or professional serves.

This will not be shown in the ad.

Queen Anne
Email The company's or professional's email address. ramram@contoso.com
Final mobile URL The item's mobile-optimized landing page when you have a different URL for mobile and desktop traffic. http://www.m.contoso.com/asp/sp.asp?id=abc123
Gender The professional's gender. Male
LinkedIn URL LinkedIn profile URL. linkedin.com/DavidJohnson
Price unit Used in tandem with the Starting price (see below), this helps form the price. For instance, these examples come together as 78 USD per hour. Hour
Sale price The starting sale price for the item or rate of services. Numeric value followed by currency code (ISO 4216 standard). Use “.” As the decimal mark regardless of the local currency. 50 USD
Service areas Neighborhoods for which a real estate company or agent provides services, separated by “;”. Ballard; South Lake Union
Specialties Any specialties, such as types or home, price ranges, etc. Townhouses; Condominiums
Starting price

The starting price for the product or rate of services. Numeric value followed by currency code (ISO 4217 standard). Use “.” As the decimal mark regardless of local currency

See Price unit (above).

78 USD
State

The state or states the company or professional services, separated by “;”.

This will not be shown in the ad.

Washington; Oregon; California
Tracking template

Include any tracking parameters, custom parameters, or tracking redirects for your item URL.

This will not be shown in the ad.

http://www.trackingtool.com/?source=Microsoft&pcategory={_pcategory}&city={_city}
Video URLs

The URL for the video used in your ad. Must begin with http:// or https://.

We support MPG, MP4, AVI, etc.

http://www.contoso.com/video1.mpg
Monday hours Hours of operation in local time or a closed specification. 9:00-17:00
Tuesday hours Hours of operation in local time or a closed specification. 9:00-17:00
Wednesday hours Hours of operation in local time or a closed specification. 9:00-17:00
Thursday hours Hours of operation in local time or a closed specification. 9:00-17:00
Friday hours Hours of operation in local time or a closed specification. Closed
Saturday hours Hours of operation in local time or a closed specification. Closed
Sunday hours Hours of operation in local time or a closed specification. 9:00-17:00

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