Use Professional services ads to showcase your professional services

Get details about Professional services ads.
  • After February 1, 2023, you will no longer be able to create new or edit existing expanded text ads.
  • Existing expanded text ads will continue to serve, and you'll still be able to pause, enable, and remove your expanded text ads.
  • This change won't affect the Professional services ads you previously created, because your expanded text ads are placeholders we use to dynamically generate your ads. Please create responsive search ads for Professional services ads from now on.
  • For more information about this change, see About responsive search ads.
  • These ads are currently available globally in English. If you'd like to serve them in another language, don't worry—more languages are coming soon!
  • While Professional services ads are globally available, please see the market-level restrictions and note that:
    • Doctor & clinic ads are available in Canada, France, Germany, India, United Kingdom, United States
    • Tax service ads are available in Canada, United States

Showcase your professional services on the Microsoft Search Network. We don’t crawl your website to generate content. Instead, Professional services ads are dynamically generated based on the data you specify in your feed file, which contains business data for your doctors and clinics, insurance, real estate, or tax services. The more details you provide in the feed file, the more information we’ll include in your ads.

The benefits of using Professional services ads

  • Customized ads. Submit and schedule your feed, and based on the attributes you provide, we'll create relevant, personalized ads.
  • Improved return on ad spend. See more volume, increased click-through rates (CTR), and lower cost per click (CPC) rates.
  • Save time with automation. With no keywords required, the ads are created by feed files that use Microsoft AI automation and are fully equipped for bulk upload.

Get started


Professional services ads are not available in audience campaigns or shopping campaigns.

To get started with Professional services ads, you'll need to create a search campaign with a responsive search ad that functions as a placeholder. Then, you'll create a dynamic data feed file where you'll reference the campaign. We create your Professional services ads by pulling information from your feed file to generate ad copy and we use the responsive search ad's settings for targeting and optimization.

Note: The campaign you create will always be a Professional services ads campaign. You cannot use this campaign for any other purpose now or at a later time—it'll always be used as a Professional services ads campaign.

  1. From the collapsible menu on the left, select All campaigns > Campaigns > Create.
  2. Choose the appropriate goal for this campaign and we'll suggest the most helpful features for your campaign. You'll still have access to all Microsoft Advertising features regardless of the goal you choose.
  3. Select Search ads > Next.
  4. Follow the steps provided by the campaign creation wizard. Learn more about the different steps of the search campaign creation wizard.
  5. In Campaign settings:
    1. Include "RealEstateAds" in the Campaign name (for example, RealEstateAds_Campaign1).
    2. Select the checkbox next to Disclaimer if you want to add a disclaimer. Disclaimer in ads is optional for Professional services ads.

      Only Popup layout is available for Professional services ads.

    3. Provide the Disclaimer name, Disclaimer title, Disclaimer information, Final URL, and, if applicable, Mobile URL. The more information you provide, the better we can improve your ad experience.

    4. Select Save & go to the next step.
  6. In Ad groups:
    1. Create at least one ad group. You can create multiple ad groups with different bids for future performance optimization.
    2. Create only one keyword for each ad group. You must choose an obscure placeholder keyword that a customer is unlikely to enter. We recommend using a combination of letters, numbers, and special characters to ensure obscurity.

      You must surround your keyword with brackets ([ ]) to indicate an exact match.

      Note: Avoid keywords such as “real estate” to ensure the campaign only serves as Professional services ads.

    3. Select Save & go to the next step.
  7. In Ads & ad extensions, below Standard ad groups, select Create ad.
    1. From the Ad type dropdown menu, select Responsive search ad.
    2. Enter the Final URL, which will feature as the Display URL in your Professional services ads. You can leave out other details, since this ad will be dynamically populated by the attributes in your dynamic data feed file.
    3. Select Save to continue.

      Note: If you created more than one ad group, you'll need to create one responsive search ad for each. Do not create more than one responsive search ad for each ad group.

    4. Select Save & go to the next step.
  8. In Budget & bids, select Enhanced CPC from the Bid strategy dropdown menu.
  9. Select Save.

The disclaimer you create will always be present in your ad, but it may evolve based on more data you provide as Microsoft Advertising enhances this feature. See Disclaimer in ads for more information.

See more videos...