Set up UET with Google Tag Manager using direct integration
Set up UET with Google Tag Manager using direct integration
Direct integration with Google Tag Manager makes UET setup automatic.Direct integration with Google Tag Manager makes UET setup automatic. From within Microsoft Advertising, we copy your Google tags and set up matching UET tags. You can get up and running with UET using your Google tags in just a few steps.
Set up UET with Google Tag Manager from within Microsoft Advertising
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From the top menu, select Tools > UET tag.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select UET tag.
- Select Create.
- Enter a UET tag name and description. Enable or disable Microsoft Clarity via the check box.
- Select Save and next.
- Select Automatically add the tracking tag through Google Tag Manager.
- Select Sign in with Google to connect your Google Tag Manager account.
Important
Make sure you are logged in to the Google profile associated with the Google Tag Manager account you want to use.
- From the Account and Container dropdown menus, select the Google Tag Manager account and container you want to integrate with.
- Optional: Clear the Allow Microsoft Advertising UET tag to use my Universal Analytics or Google Analytics GA4 Event tags used on the same container checkbox.
- Select Next.
- Select Done.
Notes
- It can take Microsoft Advertising up to 24 hours to verify your UET tags.
- You can check your UET tag status and test whether your conversion goals are setup correctly using the UET tag helper. Learn more: Test conversion goals and audiences with UET Tag Helper.
- You can also use the Microsoft Advertising UET template on Google Tag Manager. Learn more: Set up UET tags using Google Tag Manager
What changes are made to the Google Tag Manager account?
Setting up Google Tag Manager with direct integration makes the following changes to the selected Google Tag Manager container:
- It adds the base UET tag for page load events that gets fired on all pages.
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Optional: It adds multiple UET tags by copying the setup for Universal Analytics or Google Analytics 4 tags. Either of the following Google tags will be used as reference to create new UET tags:
- Universal Analytics Standard
- Universal Analytics enhanced ecommerce
- Google Analytics 4 event tag
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