Auto-apply recommendation settings

Opt in to auto-apply recommendations and monitor their performance.

Note

All recommendation types might not be available for auto-apply just yet. More recommendation types will be available for auto-apply soon.

Benefits of opting in to auto-apply recommendations:

Increases impression shares (based on Microsoft Advertising internal data).
Boosts search volume and removes conflicting keywords.
Improves conversion tracking on your websites and increases conversion data (based on Microsoft Advertising internal data).
Increases your optimization score (based on Microsoft Advertising internal data).
Enhances overall campaign performance (based on Microsoft Advertising internal data).

You can opt in to allow Microsoft Advertising to automatically create and apply more ad variations where they're needed, such as in ad groups that are underperforming. While you’ll still have the option to review, edit, apply, or dismiss any ad suggestion within the review period, Microsoft Advertising can also handle the process with no attention or action from you. If you don’t take action, we’ll automatically apply them after the review period of 7 days.

You have control over which recommendations are auto-applied to your account. Auto-apply recommendations work for the following types of recommendations:

Repairs. To fix your conversion goal settings.
Keyword & targeting. Create dynamic search ads, remove negative keywords conflicts, and add new keywords, broad match keywords, and trending queries as keywords.
Ads & extensions. Add responsive search ads, multimedia ads, and ad suggestions.

Learn more about different types of recommendations.

Change your auto-apply recommendation settings

Opt in to auto-apply recommendations

Opting in to auto-apply recommendations means that all of your ad groups are watched for areas with potential performance improvement. Keep in mind that each set of suggested ads might be intended for different ad groups.

When you opt in, we’ll notify you when the recommendations become available so you can review, edit, apply, or dismiss them. After the review period, recommendations will be automatically applied to your account.

From the collapsible menu on the left, select Recommendations.
Select the Auto-apply recommendation setting (lightning bolt icon).
Select the checkbox next to the recommendation type you’d like to set to auto-apply for your account.
Select Save.

Opt out of auto-apply recommendations

You can change your auto-apply settings at any time. Note that if you don’t opt in, we may still generate recommendations that you can manually apply.

From the collapsible menu on the left, select Recommendations.
Select the Auto-apply recommendation setting (lightning bolt icon).
Clear the checkbox next to the recommendation type you would like to opt out of auto-apply for.
Select Save.

Turn on auto-apply email notifications

When new recommendations are ready for review, we’ll always display a notification when you log in to Microsoft Advertising. You can also check the Recommendations tab to review a summary of all recommendations. Additionally, if you’d like to receive emails when new recommendations are available, be sure to select Ad performance optimization in your email preferences.

Track auto-apply recommendation history

You can track which recommendations were adopted in the Account Change history tab or the My applied recommendation history page within the Recommendations tab. From the Change history tab, filter the records by setting the value of the Change by attribute to Recommendations auto apply. You can then read the applied history up to the most recent six months. On the My applied recommendation history page, you can read how many recommendations have been in applied in the past 30 days.

You can also track the auto-applied ads performance from the Ads & extensions tab. Add the Automated ad column to the ads grid view, and then filter out the rows by setting its value to Yes. You will now see all the recommended ads that were auto applied.