Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Clarity is Microsoft’s free behavioral analysis tool that helps you understand how customers interact with your website. By integrating Universal Event Tracking (UET) with Clarity, you can use a single UET tag for behavioral insights such as heatmaps and session playbacks, conversion tracking, automated bidding, and audience targeting. Once enabled, your UET tag sends data, or signals, from your website to Clarity.