UET and Clarity integration
UET and Clarity integration
Note
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Clarity is Microsoft’s free behavioral analysis tool that helps you understand how customers interact with your website. By integrating Universal Event Tracking (UET) with Clarity, you can use a single UET tag for behavioral insights such as heatmaps and session playbacks, conversion tracking, automated bidding, and audience targeting. Once enabled, your UET tag sends data, or signals, from your website to Clarity.
Enable Clarity for an existing UET tag
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From the top menu, select Tools > UET tag.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select UET tag.
- In the table, select the Tag name for the tag you want to enable Clarity for.
- Select Continue tag setup.
- Select the checkbox for Enable Microsoft Clarity.
- Select Save.
Disable Clarity for an existing UET tag
-
From the top menu, select Tools > UET tag.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select UET tag.
- In the table, select the Tag name for the tag you want to enable Clarity for.
- Select Continue tag setup.
- Clear the checkbox for Enable Microsoft Clarity.
- Select Save.
Notes
- New UET tags are enabled to capture Clarity data by default. Learn more about creating a UET tag.
- You can disable Clarity signals either during or after UET tag creation.
- To learn more about Clarity, its features, and what data it captures, visit the Clarity documentation.