Advertiser identity verification

Advertiser identity verification

Microsoft Advertising requires advertiser identity verification to ensure that customers see ads from trusted sources to improve their overall experience.

When we require advertiser identity verification for your account, we'll send you an email and an in-product notification with steps to complete your verification. We'll use the documentation you provide to verify your business name and location.

Understanding the identity verification process

Anytime Microsoft Advertising requires advertiser identity verification, you'll receive an email request and an in-product notification for one or more of your accounts. The request will contain verification instructions. Existing advertisers are recommended to complete the process before the expiry date stated in the email. New advertisers will have 30 days to complete the process. If not verified, your account may stop showing ads in the Digital Service Act (DSA) compliant countries/regions listed below. In this event, as soon as your identity verification is complete, we'll enable your account, at which time your ads will begin showing again.

Please note that our review process may take 3-5 business days. If you fail the verification, your ads may stop serving in the DSA compliant countries/regions listed below. To appeal a decision, please visit Advertiser identity verification appeals or contact Support. For more information on verification status, please see Identity verification status.

Get started

Depending on the situation, you can choose to verify as a business, as an individual, or both.

Please note that the documentation you need to provide will differ based on your location.

Verify as a business (if you represent or promote a business)

You can choose to verify as a business if you represent or promote a business; for example, a law firm or a plumbing service.

1. Select the profile picture in the upper-right corner of any Microsoft Advertising page to view the list of manager accounts you have access to.
2. Select the account that has a request for advertiser identity verification.
3. From the top menu, select Tools > Preferences > Verifications.
4. Under Advertiser identify verification (AIV) status, select Become a verified advertiser.
5. Select Verify as a business.
6. Review and verify your account's business name and location.

   Note: The information here must match that in the documents you submit for verification later, or else your verification will fail. You can make updates in your account settings to make sure that your information is up to date.

7. Enter information about your legally registered business, including Business website and Business email address.
8. Upon entering the Business email address, request a verification code by selecting Send verification code. You'll receive an email at your business email address with the verification code.
9. Enter the verification code from the email under Enter code.

   Note: If you don't receive a verification code, you may request additional verification codes once Send Verification is re-enabled.

10. Under Business registration number, provide the tax ID for your business.

    Note: The name of your business registration number may change based on where your business is legally registered. For example, EIN for the US, VAT for EU, etc.

11. Under Business documents, provide documentation with your business name and address that'll be used for verification. Business verification documents may include the following: business license, certificate of incorporation or registration, Data Universal Numbering System (DUNS) certificate, extract from commercial register, and tax certificate.
12. If you own registered rights to your domain, under Website documents, submit documentation that proves your business has registered rights to the domain (e.g., receipt of domain purchase or domain renewal).

    Note: If you provided an email address besides your business domain, then you also need to provide documentation to verify your personal identity.

13. Select Next.
14. Review the information.
15. Select Submit application.

Verify as an individual (if you represent or promote yourself as an individual)

You can choose to verify as an individual if you represent or promote yourself as an individual; for example, if you're a freelance writer or food truck owner. You may also need to choose individual verification if you provide an email outside of your business domain.

1. Select the profile picture in the upper-right corner of any Microsoft Advertising page to view the list of manager accounts you have access to.
2. Select the account that has a request for advertiser identity verification.
3. From the top menu, select Tools > Preferences > Verifications.
4. Under Advertiser identify verification (AIV) status, select Become a verified advertiser.
5. Select Verify as an individual.

   Note: For individual verification, the account's legal business name in Account settings must match your full name (first and last). If the legal business name doesn't match your full name, then you need to verify as a business instead. Or, to continue with individual verification, go to Account settings and edit your Legal business name as needed to continue with individual verification.

6. Select Next.
7. Provide documentation to verify your personal identity.

   Note:

   • You need to upload screenshots of the original documents for the purpose of verification. Pre-scanned uploads of documents may lead to verification failure.
   • If you are verifying in India, your Driving License is not a supported form of verification.
8. Provide a photo of yourself that reflects your current appearance. Please note that pre-scanned or existing photographs may lead to verification failure.
9. Select Next.
10. Review the information.
11. Select Submit application.

Countries/regions that comply with the Digital Service Act (DSA)

Ads served in the following countries/regions are required to comply with the DSA:

• Austria
• Belgium
• Bulgaria
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Iceland
• Ireland
• Italy
• Latvia
• Liechtenstein
• Lithuania
• Luxembourg
• Malta
• Netherlands
• Norway
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• Spain
• Sweden