Advertiser identity verification

Learn about how advertiser identity verification helps ensure trust in the ads that we show.
Note

Currently only available for selected advertisers.

Microsoft Advertising requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences.

When we require advertiser identity verification for your account, we will send you an email and an in-product notification with steps to complete your verification. We will verify your business name and location with official documentation that you provide.

How does advertiser identity verification work?

  1. Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email.
  2. Follow the instructions in the email request that you receive to complete identity verification. You may be required to verify your status as a business, an individual, or both.
  3. You must complete all identity verification related tasks within 30 days of receiving the email request or we will pause your account and your ads will not show. In that case, once you have successfully completed identity verification, we will enable your account and will start showing your ads again.
  4. Review and approval of your verification submission may take 3-5 business days to complete. To appeal a decision, please contact support. For more information on verification status, please see Identity verification status below.
Notes
  • Only a Super Admin owner of the account can apply for verification. As of now, agencies cannot complete verification on behalf of an account owner.
  • You are only required to complete identity verification for the Microsoft Advertising accounts that we notify you about. You can't opt-in other accounts for identity verification.
  • You can currently apply for verification for one account at a time. We don't currently support verification of multiple accounts in parallel, except if another account that you own shares the same business location. In this case, it will be automatically verified as well.

Types of verification

Depending on the situation, you can choose to verify as a business, as an individual, or both. See below for more information on verifying a business and verifying as an individual.

Verify as a business

You can choose to verify as a business if you represent or are promoting a business, for example, a law firm or a plumbing service. Otherwise, if you are representing or promoting yourself as an individual, see Verify as an individual.

  1. Select the profile picture in the upper-right corner of any Microsoft Advertising page to view the list of manager accounts you have access to.
  2. After selecting the manager account, select the account that has a request for advertiser identity verification.
  3. From the top menu, select Tools > Preferences > Account settings.
  4. Under Verification Status, select Become a verified advertiser.
  5. Select Verify as a business.
  6. Review and verify your account's business name and location.

    Note: The information here must match the documents that you submit for verification later, or your verification will fail. You can make updates in your Account settings to make sure that your information is up to date.

  7. Select Next.
  8. Enter information about your legally registered business, including Business website, Business email address, and Business registration number that is issued and signed by the government.
  9. Under Business documents, provide documentation with your business name and address that will be used for verification. Please submit documentation that proves your business is located at the provided address. Depending on your country of business, the documents for verification may be different.
  10. Under Website documents, you can optionally provide proof of your registered rights to the website. Please submit documentation which proves your business has registered rights to the domain. If you provided an email address outside of your business domain, then you also need to provide documentation that we can use to verify your personal identity.
  11. Select Next.
  12. Review the information you provided and then select Submit application. Note:Once you submit the application, you'll receive an email to your business email address with directions to complete the verification process. You must complete the verification process within three days of receiving the email. If you don't complete the verification process, the verification request will fail.
Verify as an individual

You can choose to verify as an individual if you are representing or promoting yourself as an individual; for example, if you are a freelance writer or food truck owner. You may also need to choose individual verification if you provide an email outside of your business domain. If you represent or are promoting a business, see Verify as business.

  1. Select the profile picture in the upper-right corner of any Microsoft Advertising page to view the list of manager accounts you have access to.
  2. After selecting the manager account, select the account that has a request for advertiser identity verification.
  3. From the top menu, select Tools > Preferences > Account settings.
  4. Under Verification Status, select Become a verified advertiser.
  5. Select Verify as an individual if you are representing or promoting yourself as an individual, or if you are providing an email address outside your business domain.

    Note: For individual verification, the account's legal business name in Account settings must match your full name (first and last). If the legal business name should not match your full name, then you need to verify as a business instead. Go to Account settings and edit your Legal business name as needed to continue with individual verification.

  6. Select Next.
  7. Provide documentation that we can use to verify your personal identity. Depending on your country, the documents for verification may be different. Similarly, depending on your country of business, the documents for verification may be different.

    Note:

    • You need to upload screen captures of the original documents for the purposes of verification. Pre-scanned uploads of documents may lead to verification failure.
    • Currently, if you are verifying in India, your Driving License is not a supported form of verification.
  8. Provide a valid image to verify yourself. Please note that pre-scanned or existing photographs may lead to verification failure.
  9. Select Next.
  10. Review the information you provided and then select Submit application.

Identity verification status

You can view your verification status in the Account summary page. To view identity verification status for all accounts, follow these steps:

  1. Select the profile picture in the upper-right corner of any Microsoft Advertising page to view the list of manager accounts you have access to.
  2. After selecting the manager account, select the account which has a request for advertiser identity verification.
  3. From the top menu, select Tools > Accounts > Account summary.
  4. Select the Management tab.
  5. If you don't see the Verification status column, select Columns > Modify columns to add it.
  6. If action is required (for example, the verification status is Not verified), then select Account settings from the three vertical dots menu.

The identity verification status can be:

  • Action required: Action is required because the application for verification has been submitted and some additional requested information has not been received. You need to complete verification soon or your accounts will be paused, and we'll stop showing your ads.
  • Failed: The account is paused because we could not verify your identity. Please review your account information and submit a new application or appeal.
  • Not verified: The account has not been verified. For example, an application for verification has not been submitted. You need to complete verification soon or your accounts will be paused, and we'll stop showing your ads.
  • Pending: The application for verification has been submitted and we're reviewing it. We'll send email with updates and requests for additional information as needed.
  • Verification not needed: The advertiser account does not need verification or has not been selected for pilot.
  • Verified advertiser The advertiser account has been verified.
  • Verified limited: You requested to verify as a business, but only your personal identity has been verified. Instead of the legal business name, your first and last name will be shown with ads. To complete business verification, you can contact support to review your business documents.

To learn more about Advertiser identity verification, please contact support.

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