Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Vertical-based product ads use industry-specific dynamic data feeds to create ads on the Microsoft Audience Network. They save you time because you don’t have to build individual ads for the Microsoft Audience Network – the data and images in your dynamic data feeds can be updated in bulk and automatically transformed into audience ads, search ads, or both. We’ll match items in your feed that your target audience has shown interest in using Microsoft's audience intelligence intent signals.
The setup for vertical-based product ads will be familiar if you have product ads in shopping campaigns. Instead of integrating feeds from your Merchant Center Store, you will use your vertical-based business data. If you want to bid boost your valuable users using remarketing and dynamic remarketing segments, we highly recommend it. Learn about Dynamic remarketing lists: Remarketing for products.
Before you create your campaign, you’ll need to upload a dynamic data feed. Learn how at Business data feeds.
Available dynamic data feeds include:
Once you’ve uploaded your dynamic data feed, you can create a vertical-based product ad campaign.
Please allow 24 to 48 hours for ad delivery.