If you're already using Google Ads to advertise on Google, you can import these campaigns into Microsoft Advertising so that you can run the same ads on Bing.
You can only import shopping campaigns from Google Ads to Microsoft Advertising if you have a Microsoft Merchant Center store. Without a store, your shopping campaigns will not be imported with your other campaigns and settings from Google Ads. If you don't have a store yet, we'll help you set one up.
To get started, follow the steps in Import campaigns directly from Google Ads. Choose a Google Ads account or specific campaigns within the account. If we find that you're importing shopping campaigns from Google Ads, you'll have the option to select an existing store or create a new store.
You'll reach a step that will help with store selection, which will guide you to choose the appropriate store for your imported shopping campaigns. Based on your imports, we determine the unique Google Merchant Center stores that are used for those shopping campaigns. In many cases, there may just be one store.
We recommend that you sign into your Google Merchant Center account before choosing a store. This way, we'll have more information, such as the store name and domain that will help us suggest a store for you to select.
Remember, not all Google Ads accounts have access to Google Merchant Center stores. Try logging in from a Google account that does have access to Google Merchant Center. If you still don't have access, it's ok—create a draft store and set it up later.
We remember which Google Merchant Center store maps to which Microsoft Merchant Center store and will apply those mappings to any future imports. These settings apply to all imports in your manager account.
You'll have three options for store selection:
Microsoft Advertising will not use your Google Merchant Center sign-in information for any purpose other than the import and setup process.
To complete the setup process for draft stores and run the shopping campaigns created with these stores, choose from the following options in Microsoft Merchant Center:
Select from an existing storeYou can select an existing store to replace your draft store:
From the top menu, select Tools > Merchant Center > Manage stores (shopping cart icon).
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center > Manage stores (shopping cart icon).
You can also update your draft store to a brand new store:
From the top menu, select Tools > Merchant Center > Manage stores (shopping cart icon).
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center > Manage stores (shopping cart icon).