Unified Smart campaigns: Image and video requirements for ads and posts

Learn about the image and video requirements for Unified Smart campaigns

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Adding images or videos is a great way to engage with your audience and drive clicks. Below are the image and video requirements for social posts, image, and video ads.


The following requirements for Facebook images.

  • Maximum file size: 5MB
  • Supported file formats: .jpg, .png, .gif (without animation)
  • Aspect ratio: N/A
  • Image resolution: N/A
  • Maximum number of images: 10

Various aspect ratios of the image required for ads will be automatically cropped by Microsoft Advertising.

The following requirements for Facebook videos.

  • Maximum file size: 1MB
  • Supported file formats: .mp4, .mov, .avi
  • Aspect ratio: Between 9x16 and 16x9
  • Duration: Maximum 20 minutes


The following requirements for LinkedIn images.

  • Maximum file size: 9MB
  • Supported file formats: .jpg, .jpeg, .png

LinkedIn doesn't allow videos in posts.


The following requirements for Twitter images.

  • Maximum file size: 5MB; animated GIFs can be up to 5MB on mobile, and up to 15MB on web
  • Supported file formats: .jpg, .png, .gif

Your photo will be automatically scaled for display in your expanded Tweet and in your gallery.

The following requirements for Twitter videos.

  • Maximum file size: 512MB for TweetVideo, but you can upload a video longer than 2 minutes and 20 seconds, and trim it before including the video in a Tweet
  • Supported file formats: .mp4 and .mov on mobile apps; .mp4 with H264 format with AAC audio on the web
  • Minimum resolution: 32 x 32
  • Maximum resolution: 1920 x 1200 (and 1200 x 1900)
  • Maximum frame rate: 40 fps
  • Maximum bitrate: 25 Mbps
  • Aspect ratio: 1:2.39 - 2.39:1 range (inclusive)

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