Unified Smart campaigns: Image and video requirements for ads and posts

Learn about the image and video requirements for Unified Smart campaigns

Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Adding images or videos is a great way to engage with your audience and drive clicks. Below are the image and video requirements for social posts, image, and video ads.

Facebook

The following are requirements for Facebook images.

Maximum file size: 5MB
Supported file formats: .jpg, .png, .gif (without animation)
Aspect ratio: N/A
Image resolution: N/A
Maximum number of images: 10

Note

Various aspect ratios of the image required for ads will be automatically cropped by Microsoft Advertising.

The following are requirements for Facebook videos.

Maximum file size: 1MB
Supported file formats: .mp4, .mov, .avi
Aspect ratio: Between 9x16 and 16x9
Duration: Maximum 20 minutes

Instagram

The following are requirements for Instagram images.

Maximum file size: 8MB
Supported file formats: .jpg
Aspect ratio: Must range between 4:5 to 1.91:1
Minium width: 320 (will be scaled up to the minimum as needed)
Maximum width: 1440 (will be scaled down to the maximum as needed)
Height: Can vary depending on the width and aspect ratio

Note

Microsoft Advertising does not support videos in Instagram posts.

The following are requirements for LinkedIn images.

Maximum file size: 9MB
Supported file formats: .jpg, .jpeg, .png

Note

LinkedIn doesn't allow videos in posts.

Twitter

The following are requirements for Twitter images.

Maximum file size: 5MB; animated GIFs can be up to 5MB on mobile, and up to 15MB on web
Supported file formats: .jpg, .png, .gif

Note

Your photo will be automatically scaled for display in your expanded Tweet and in your gallery.

The following are requirements for Twitter videos.

Maximum file size: 512MB for TweetVideo, but you can upload a video longer than 2 minutes and 20 seconds, and trim it before including the video in a Tweet
Supported file formats: .mp4 and .mov on mobile apps; .mp4 with H264 format with AAC audio on the web
Minimum resolution: 32 x 32
Maximum resolution: 1920 x 1200 (and 1200 x 1900)
Maximum frame rate: 40 fps
Maximum bitrate: 25 Mbps
Aspect ratio: 1:2.39 - 2.39:1 range (inclusive)