Multichannel campaigns: FAQ

Multichannel campaigns provides you with a one-stop shop to manage your social network presence and search and social marketing.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

With Multichannel campaigns, you can manage your social network presence and search advertising in one place! Here are some common questions people have when getting started with Multichannel campaigns.

About Multichannel campaigns

Where can I advertise and engage customers?
You can manage your social network presence on Facebook, Instagram, LinkedIn, and Twitter. Search advertising is available in Bing and Google. Social ads are shown in Facebook and Instagram.

Is it free to use?
Yes! You only pay for search and social ads costs. Also note that we don't take any commissions on your ad spend.

Can I stop my ad campaigns or my social media management?
Of course! To stop your ad campaigns, just pause or delete the ad campaign. To stop managing your social media, disconnect your social media profiles from the settings page.

Why can't I sign up for Multichannel campaigns using my existing Microsoft account?
If you're using your Microsoft account for Multichannel campaigns, you'll have to use a different Microsoft account or create a new one for Multichannel campaigns.

Where is Multichannel campaigns available?
Multichannel campaigns is currently supported for businesses in the United States that advertise within the United States.

Do I need a website to use Multichannel campaigns?
That depends on what you want to do - if you're planning to use Multichannel campaigns to manage your social media profiles, you don't need a website. If you want to use Multichannel campaigns for your search advertising campaigns, then yes, you'll need a website.

Do I need to add a credit card to try out Multichannel campaigns?
Multichannel campaigns is free to use, with no upfront or monthly costs, and you'll only be charged for ad spend on ad platforms. You won't need a credit card to manage your social media profiles with Multichannel campaigns, but you'll need to add a credit card if you want to run search and social advertising campaigns.

How do I delete my account?
We're sad to see you go! To delete your account, you can contact Microsoft Advertising support.

How can I send feedback on Multichannel campaigns?
Your feedback is greatly appreciated and helps us understand how you use Multichannel campaigns, and improve your experience! To send your feedback, please contact Microsoft Advertising support.

Is there a mobile app for Multichannel campaigns?
Not yet - it's coming soon!

How do I change my password?
You can change your password by updating your Microsoft account's password. Change your password here.

Social media management

Can I manage my social media across multiple channels without paying for ads?
Yes, absolutely! You can choose not to do paid advertising.

What social media channels are available with Multichannel campaigns?
We support Facebook, Instagram, LinkedIn, and Twitter.

Why can't I connect my Instagram profile?
You need to have an Instagram Business account that is associated to a Facebook page. Learn more about connecting social profiles.

How often is my Facebook page synced?
As long as you're online, new comments, posts, or private messages are synced in less than 5 minutes.

How often is my Instagram page synced?
As long as you're online, new comments, posts, or private messages are synced in less than 5 minutes.

How often is my LinkedIn page synced?
Every 15 minutes.

How often is my Twitter page synced?
Every 15 minutes for customers with an active advertising campaign and otherwise its synced every hour.

Why can't I reply to my Facebook private message?
Facebook doesn't allow replying to messages through third-party websites after 24 hours of receiving the message.

Paid advertising in search and social

What's the difference between search and social advertising?
Search advertising places your ads in search result pages of search engines like Bing and Google. Social advertising, on the other hand, places your ads in social platforms like Facebook and Instagram. Your ads may also be shown in placements like the newsfeeds of these platforms.

What is ad spend?
Ad spend is how much money you're spending for your ads in search and social media platforms, like Bing, Google, and Facebook. To learn more about budgets and billing, check out Multichannel campaigns: How budgets work and Multichannel campaigns: Credit cards and billing.

What channels for paid advertising are available in Multichannel campaigns?
Paid advertising is supported for Bing, Google, Facebook, and Instagram.

What are the requirements to get started with paid advertising?
Let us know where you want to advertise. Then, you set your advertising goals and targets, create some ads, and finally, set your budget.

Can I use Multichannel campaigns for only search advertising?
Yes, of course! You can choose to just advertise in Bing and Google without managing your social network presence. You can choose to advertise on Microsoft Advertising only, or both Microsoft Advertising and Google Ads. The campaign performance is monitored in both platforms and our machine-learning algorithm optimizes the budget allocation to maximize your ad performance.

How about using Multichannel campaigns for only social advertising?
No, we don't offer the option to just run social advertising. You must run search advertising on Bing at a minimum and then optionally you can add social advertising.

If I already use Microsoft Advertising and Google Ads, can I just use my existing accounts?
No, you’ll need to use a different email to sign in, and we’ll create new Microsoft Advertising and Google Ads accounts for you.

If I already have a Facebook Ads account, can I just use my existing account?
Yes, for social advertising, you must have a Facebook Ads account to begin. Please note that instead of using your Facebook Ads campaigns we'll use new campaigns in Microsoft Advertising.

Can I import ads, keywords, or targets from my existing accounts?

How do automated ads work?
We'll use Microsoft AI to create automated text ads to be shown in Bing and Google, based on the business info and website URL you provide, as well as text ads that you create. We continuously monitor and make necessary changes to optimize your ad performance.

Can I turn off automated ads?

Can I create my own ads?
Yes, definitely! Go to the Ads page and select the campaign that you want to create ads for. From the Ad preview tile, select View and edit ads.

What's the minimum budget amount for search and social advertising?
The minimum daily budget for advertising campaigns are as follows:

  • Microsoft Advertising only: $2 USD
  • Microsoft Advertising and Google Ads: $5 USD
  • Microsoft Advertising and Facebook Ads: $7 USD
  • Microsoft Advertising, Google Ads, and Facebook Ads: $10 USD

Where can I view my keywords?
Keywords are out of view and managed for you by Microsoft AI. Keyword themes and performance are taken into account, and we continuously make adjustments to optimize your ad performance.

What are my targeting options?
You can adjust your location targets within the United States.

Can I allocate my budget by channel?
No, we monitor the performance of all channels and our machine-learning algorithm optimizes the budget allocation to maximize your ad performance.

How does the billing threshold work?
We charge your primary payment method when you reach your billing threshold or your monthly billing date, whichever comes first. Learn more about the billing threshold.

Why can't I see my ad on Bing or Google? Are my ads working?
If you can't find your ad on Bing or Google search results pages, here are some possible reasons:

  • You're searching from a location that you have not targeted.
  • You're running other ad campaigns in Microsoft Advertising or Google Ads, which are showing instead. The search result pages show only one ad per domain.
  • Automated ads created by Microsoft Advertising are showing instead of the ads created by you.

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