Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Some pages on your website are more important than others. By identifying these as Special pages when you set up customer action tracking, Multi-platform campaigns can give you more detailed information about how customers interact with them. This is the insight you need to ensure that you’re social presence and ad campaigns are yielding results.
Start with your business goal:
If you have multiple business goals for the same website we recommend creating a separate ad campaign for each goal. The ads, budget, and performance metrics will be separate and distinct.
We provide the following suggested page types to help you identify your special pages. Choose your own if our suggestions are not applicable for your website.
|Suggested page type||Example page content||Business goal it could be applicable to|
|About||Discussion of your brand and its history, philosophy, mission, etc.||Brand awareness, engagement, maintaining loyalty, subscription|
|Contact us||Contact information for your business, such as the street address, phone number, and email addresses||Phone orders, visits to your physical location, service commitment, lead generation|
|Lead created||Confirmation after customer entered an email address||Lead generation, engagement, product purchase, service commitment, subscription|
|Order confirmation||Thank you, details about shipping||Product purchase, engagement|
|Product||Product page with "Add to cart" button||Product purchase, level of interest in product, engagement|
|Schedule appointment||Confirmation of appointment timing, online appointment scheduling||Service commitment, lead generation, engagement|
When you define the special page URL you can use the Equals or Contains qualifier to get detailed information about customer visits to these URLs.
|Qualifier||Example||Why you might use it|
|Equals||www.contoso.com/us/menswear/Contoso5000/xy/sizing||You want details about customer visits to one specific page.|
|Contains||Contoso5000||You want details about customer visits to any URL with your domain that contains this specific brand in the URL.|
|thankyou||You want details about customer visits to every product confirmation page on your website that contains this phrase in its URL.|