Multi-platform campaigns: Special pages most important to your business

Tell us which pages are most important to your business, and we can give you specific data on customer actions on those pages.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Some pages on your website are more important than others. By identifying these as Special pages when you set up customer action tracking, Multi-platform campaigns can give you more detailed information about how customers interact with them. This is the insight you need to ensure that you’re social presence and ad campaigns are yielding results.

Special page types depend on your business goals.

Start with your business goal:

  • If you're trying to sell products, then your special pages might be product description pages and order confirmation pages.
  • If you're trying to generate leads, then your special pages might be sign-up pages.
  • If you're trying to raise brand awareness, then your special pages might be blog posts about your brand.

If you have multiple business goals for the same website we recommend creating a separate ad campaign for each goal. The ads, budget, and performance metrics will be separate and distinct.

Special page types

We provide the following suggested page types to help you identify your special pages. Choose your own if our suggestions are not applicable for your website.

Suggested page type Example page content Business goal it could be applicable to
About Discussion of your brand and its history, philosophy, mission, etc. Brand awareness, engagement, maintaining loyalty, subscription
Contact us Contact information for your business, such as the street address, phone number, and email addresses Phone orders, visits to your physical location, service commitment, lead generation
Lead created Confirmation after customer entered an email address Lead generation, engagement, product purchase, service commitment, subscription
Order confirmation Thank you, details about shipping Product purchase, engagement
Product Product page with "Add to cart" button Product purchase, level of interest in product, engagement
Schedule appointment Confirmation of appointment timing, online appointment scheduling Service commitment, lead generation, engagement
Other Specialty content Any

URLs for special pages

When you define the special page URL you can use the Equals or Contains qualifier to get detailed information about customer visits to these URLs.

Qualifier Example Why you might use it
Equals You want details about customer visits to one specific page.
Contains Contoso5000 You want details about customer visits to any URL with your domain that contains this specific brand in the URL.
thankyou You want details about customer visits to every product confirmation page on your website that contains this phrase in its URL.

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