Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
After you submit an ad in Microsoft Advertising, the ad text, media, and links must pass an editorial review to help ensure that your ads are relevant, clear, accurate, and appropriate for potential customers. Familiarizing yourself with advertising policies can make the approval process much quicker.
Each advertising platform approves or disapproves your ads based on their advertising policies:
Type of ad | Results of editorial reviews | What happens |
---|---|---|
Search | Both Google Ads and Microsoft Advertising approve your ad. | Your ad becomes active and is eligible to run on both platforms. |
Search | Microsoft Advertising approves your ad, but Google Ads disapproves your ad. |
Your ad receives a Partially disapproved status in Microsoft Advertising. The ad is eligible to run on Microsoft Advertising, but not eligible to run on Google while it's disapproved. |
Search | Google Ads approves your ad, but Microsoft Advertising disapproves your ad. |
Your ad receives a Partially disapproved status in Microsoft Advertising. The ad is eligible to run on Google, but not eligible to run on Microsoft Advertising while it's disapproved. |
Search | Both Google Ads and Microsoft Advertising disapprove your ad. | Your ad receives a Disapproved status in Microsoft Advertising and won't run on either platform. |
Social | Facebook Ads approves your ad. | Your ad becomes active and is eligible to run on Facebook and Instagram. |
Social | Facebook Ads disapproves your ad. | Your ad receives a Disapproved status in Microsoft Advertising and won't run on Facebook or Instagram while it's disapproved. |
After you've reviewed the policy, you can edit your ad to comply with the policies or challenge the disapproval by requesting an exception. Your ad will go through the editorial review process again. Most reviews take less than a day, so you can check for the results after a day or two.
You can challenge the disapproval by requesting an exception. Your ad will go through the editorial review process again. Most reviews take less than a day, so you can check for the results after a day or two.
Facebook Ads for ads on Facebook and InstagramIf you review FacebookAdvertising policies and you believe your ad was disapproved in error, you can request an exception.
If you review Google Ads policies and you believe your ad was disapproved in error, contact Microsoft Advertising support to request an exception.
Microsoft AdvertisingIf you review Microsoft Advertising policies and you believe your ad was disapproved in error, you can request an exception. With the request, tell us why you believe the ad meets the policies or why the policy in question doesn't apply, and we'll review the ad again.