Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Your search ads will be eligible to run once you have added a primary payment method. We charge your primary payment method when you reach your billing threshold or your monthly billing date, whichever comes first. Your monthly billing date is the date that you signed up for Unified Smart campaigns.
When met, the billing threshold is a set amount that triggers billing for advertising costs. For example, in your first 30-day period, your charges are well below your billing threshold of $25, so we charge your primary payment method on your monthly billing date. In the next 30-day period, you hit your billing threshold a few days before your monthly billing date, so we charge your primary payment method at that time.
Your primary payment method will be charged on your monthly billing date unless you have made a successful payment within the past 10 days, either by reaching your billing threshold or by paying your account balance. Your card can be charged multiple times a month each time ad spend reaches your billing threshold. You will be able to see how much you spend in search ads versus social ads, but you won't be able to see the spend on each individual ad platform.
To view your billing threshold, select the profile picture the upper-right corner of any Unified Smart campaigns page and then select Billing and payments. The threshold is shown in the Current search advertising balance tile.
Billing thresholds start out low and will automatically increase when you make successful payments. The amount of increase depends on your currency and other factors. Alternatively, Microsoft Advertising automatically decreases your billing threshold if you run into problems paying your charges.
For example, let’s say that you signed up for Microsoft Advertising on October 22 and have an account billed in U.S. dollars. As a new customer, your billing threshold is set by default to $25 and your monthly billing date is the 22nd of each month. From October 22 to November 21, you spend $23.50, so we charge you that amount on November 22, your first monthly billing date. Your campaign takes off in late November and by December 7, you have $30 in charges. We charge your payment method on December 8. You reach the billing threshold 2 more times, and we increase it to $50.
Follow these steps to add a credit or debit card as your payment method:
You can only remove payment methods that are classified as additional. If you only have one card in Microsoft Advertising, add another card, and assign it as the new primary card. Once that is updated, you can remove your previous primary card. To remove a backup payment method, you must first designate it as an additional payment method.
Inactive accounts cannot be reactivated if they are associated with an expired or otherwise invalid payment method or if the account has had too many declined payments. If you are unable to add a valid payment method, create a new account and enter your credit or debit card information in the new account.
Microsoft Advertising occasionally provides promotional offers or coupons. Although you can't request a promotional offer, you can find them through Microsoft Advertising promotional events, online marketing drives, or other special offers. Promotional offers may require that you spend money on your advertising campaigns first to get a credit toward advertising. The Promotional offers tile is shown on the Billing and payments page.
You can pay the charges on your account before it reaches your billing threshold or your next billing cycle. Partial payments are not accepted.
Please note the following requirements for credit and debit cards:
Contact your credit card company in the following situations: