Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Your search ads will be eligible to run once you have added a primary payment method. Your monthly billing date is the date that you signed up for Multi-platform.
We charge your primary payment method when you reach your billing threshold or your monthly billing date, whichever comes first. Your billing threshold works as follows:
Your primary payment method will be charged on your monthly billing date unless you have made a successful payment within the past 10 days, either by reaching your billing threshold or by paying your account balance. Your card can be charged multiple times a month each time ad spend reaches your billing threshold. You will be able to see how much you spend in search ads versus social ads, but you won't be able to see the spend on each individual ad platform.
To view your billing threshold, select the profile picture the upper-right corner of any Multi-platform page and then select Billing and payments. The threshold is shown in the Current search advertising balance tile.
Billing thresholds start out low and will automatically increase when you make successful payments. The amount of increase depends on your currency and other factors. Alternatively, Microsoft Advertising automatically decreases your billing threshold if you run into problems paying your charges.
If you have a prepay account, you need to add funds to your account before your ads can display on Microsoft Advertising. You can manually add funds whenever you'd like, or you can set up automatic payments (auto-recharge) to make sure there is no pause in your online advertising. If you don't set up auto-recharge and your account balance reaches zero, we'll pause your campaigns and your ads will not display until you add more funds.
The maximum amount of funds you can add to your account depends on the country of your billing address and the payment method you are using to fund your account. You'll see the maximum amount allowed when you add your payment.
Funding a prepay account can be immediate or can take up to three weeks, depending on your payment method.
Manually add funds to a prepay account
From the top menu, select Tools > Billing & Payments.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Billing and select Payments.
Set up auto-recharge for a prepay account
If you sign up for auto-recharge, each time your account balance reaches 20 percent of the recharge amount, we will automatically charge your primary payment method and add funds to your account.
To set up auto-recharge, you need to make sure that you are using a card or PayPal as your primary payment method.
From the top menu, select Tools > Billing & Payments.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Billing and select Payments.
If you're required to pay taxes on your advertising charges. We'll deduct any taxes due from the amount of your payment. You can estimate the amount of taxes due and the amount that will go toward your account balance when you add funds.
Follow these steps to add a credit or debit card as your payment method:
You can only remove payment methods that are classified as additional. If you only have one card in Microsoft Advertising, add another card, and assign it as the new primary card. Once that is updated, you can remove your previous primary card. To remove a backup payment method, you must first designate it as an additional payment method.
Inactive accounts cannot be reactivated if they are associated with an expired or otherwise invalid payment method or if the account has had too many declined payments. If you are unable to add a valid payment method, create a new account and enter your credit or debit card information in the new account.
Microsoft Advertising occasionally provides promotional offers or coupons. Although you can't request a promotional offer, you can find them through Microsoft Advertising promotional events, online marketing drives, or other special offers. Promotional offers may require that you spend money on your advertising campaigns first to get a credit toward advertising. The Promotional offers tile is shown on the Billing and payments page.
You can pay the charges on your account before it reaches your billing threshold or your next billing cycle. Partial payments are not accepted.
Please note the following requirements for credit and debit cards:
Contact your credit card company in the following situations:
Subscription ads will no longer be supported as of April 30, 2024. By March 31, 2024, we'll stop running all Subscription ads. On April 30, 2024, your Subscription ads account will be deactivated and you'll lose access to your Subscription ads account, including:
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Your subscription is set to automatically renew monthly for your convenience and to avoid interruption of service. Your primary payment method will be charged 24 hours before your monthly billing date, and you may receive a payment receipt indicating so. This is to ensure you still have a balance when charged, otherwise, your account may be put on pause. You can cancel your subscription plan anytime you'd like.