Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Now that you've setup your social network presence and ad campaigns, you can check how your ads are performing.
From the collapsible menu on the left, select All campaigns, where you'll see spend and ad performance by platform. You can filter the data by selecting a specific campaign from the left menu. The following metrics are available:
Metric | What it means |
---|---|
Impressions | Measure of how visible your ads are, given your budget and location targeting. |
Clicks | Clicks are how many times your ads were clicked. It's a good measure of how appealing your ads are to the people who see them. |
Direction inquiries | The number of clicks on your ads with the Direction inquiries button. This metric is only shown if your campaign goal is Visits to my physical business locations. |
Calls | The number of calls this campaign's ads have resulted in over time. This metric is only shown if your campaign goal is Phone calls to my business. |
Conversions | Data collected from customer action tracking that shows the total visits to your special pages. |
Spend | How much you've spent on this campaign over time. |
Engagement | The number of any inbound comments or wall posts that you receive from your audience. |
Monitor your social profiles to see how your audience is responding.
Tiles will show the following social metrics:
Metric | What it means |
---|---|
Impressions | The times your post was organically displayed to a user. |
Engagement | The number of any likes, shares, or inbound comments you received on your posts. |
Audience growth | The growth of your followers by social profile. It also shows a breakdown of the number of fans and followers gained and lost in the time period you specified. |