Multi-platform: Create an ad campaign

Learn how to create an ad campaign to advertise across different search and social ad platforms.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Multi-platform are a simple and easy way for you to advertise across different search and social ad platforms. We use Microsoft AI to create text ads to help optimize your search advertising campaigns for you.

Create an ad campaign

Show ads on Bing with smart campaigns. Optionally expand your reach to Google, Facebook, and Instagram.

You can create a campaign during and after signup. The steps are identical except how you get to the campaign setup page. During signup you'll immediately start with the campaign setup. To create a new campaign after you have signed up, from the Ads page, select Create new campaign on the right side of the screen.


If you want the flexibility to manage this account in Microsoft Advertising Editor or other third-party applications, consider switching to Expert mode before proceeding. Otherwise your account can only be updated in Microsoft Advertising.

Follow the steps below to create a campaign as you signup.
  1. Go to the Microsoft Advertising page and select Sign up now.
  2. Sign in with your email address.
  3. Choose your advertising goals e.g., visits to your website, phone calls to your business, or visits to your physical business locations.
  4. Enter the website you want customers to visit and select Next.
  5. Review and edit your campaign details, including where you want to advertise and keyword themes.
  6. Select your ad channels. Microsoft Search Network is required, but you may also choose to select Microsoft Audience Network, Google, and Facebook and Instagram.
  7. Optionally select Turn on Google to show the same search ads there.
  8. Optionally connect Facebook and follow the instructions to run social ads on Facebook and Instagram.
  9. Review, edit, and add text ads for the Microsoft Search Network.
  10. Create your image ads and provide the ad details and images. Learn more about image requirements.
  11. Enter your Budget per day.
  12. Review and edit your business details.
  13. Add a payment method for search advertising. You'll only be charged by Microsoft Advertising for spend across Microsoft Advertising, Google Ads, and Facebookor Instagram ads. Learn more about billing options.
  14. Select Next to complete campaign setup.

After you create a campaign, Microsoft Advertising will perform a quick review of your ad content against advertising policies. Most reviews take less than a day. After that, your ads will start running. Learn more about editorial reviews and ad approval.

On the All campaigns page, you can monitor how your campaigns are performing. You'll see search and social metrics including Impressions, Clicks, Direction inquiries, Calls, Conversions, Spend, and Engagement.

Set up customer action tracking to learn what potential customers do after they click your ad, including the pages they visit on your website, how long they spend there, and more! Customer action tracking can give you a clearer picture of your return on investment (ROI) for your advertising campaigns.


Any changes, including budget changes, made outside of Microsoft Advertising to ad campaigns created by Microsoft Advertising will be automatically overridden. Use Microsoft Advertising to make any changes to the ad campaigns created by Microsoft Advertising.

Text ads for search

Create or edit text ads (also called search ads) to run on Google and Bing. When people search for words or phrases related to your products or services, text ads display on their search results pages.

Example of a text ad displaying on a search results page.

On the Create text ads page, we provide suggested text ads, based on your website and business category. You should verify and edit the elements of your ad, if needed, to ensure the best message reaches potential customers.

  • Final URL: This is the webpage URL that potential customers go to when they click your ad. If you send a potential customer to a webpage that is tailored to what your ad highlights, such as a product page, sign-up page, or contact page, they're more likely to take action.

  • Ad title (parts 1-3): The ad title is the most prominent part of your ad and serves as a link to your website. The best way to encourage customers to find and click your ad is to include keywords in your ad title that relate to the product or service you're advertising.

  • Ad text (parts 1-2): The ad text appears below your ad title. Use the ad text to convince people to click your ad. What sets your product or service apart? Is it the price? Does it solve a problem or provide a benefit? Include a call to action for customers to click right now.

Automated text ads for search

Automated text ads are ads that we create for you using Microsoft artificial intelligence (AI) to help optimize your search advertising campaigns to target the customers you want. Microsoft AI will build text ads for your campaigns using:

  • Your business information
  • Your website
  • Text ads that you create

We'll run both automated text ads and the text ads that you've created. If some of the ads consistently perform better, those ads will run more often over time.


In Multi-platform you can edit, duplicate, and delete your top performing automated text ads. To view the top performance social and search ads, go to the Top ads tab in the Ads tile on the Ads page. The top text ads are shown whether they were created by you or automated by Microsoft AI.

Image and video ads for social

Create image and video ads to run on Facebook and Instagram. Image and video ads can be shown in the social media feeds of your potential customers.

To manage your social presence through Microsoft Advertising, you can connect your social profiles, including Facebook, Instagram, and LinkedIn.

See more videos...