All about Unified Smart campaigns

Unified Smart campaigns provides you with a one-stop shop to manage your social network presence and search and social marketing.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Having an online presence and interacting with your customers is critical in today's market. But with so many different social networks and ad platforms out there, it can get overwhelming to manage it all. Unified Smart campaigns is a unified solution, a one-stop shop to manage your search advertising and social network presence. Unified Smart campaigns is completely free to use, with no upfront or monthly costs. You only pay when someone clicks your ad.

With Unified Smart campaigns, you can:

  • Run search ads. Run search ad campaigns on Microsoft Advertising and Google Ads.
  • Run social ads. Run social ad campaigns on Facebook and Instagram.
  • Interact with customers. Publish content, like, and reply to comments on Facebook, Instagram, LinkedIn, and Twitter.
  • Analyze reports. Review key metrics like impressions, engagements, and audience growth from one place.
  • Create campaigns quickly. Set advertising goals to increase online visits, physical visitors, or calls to your business.
  • Automate ad content. Create a few ads, then watch as AI creates additional ones for you to optimize your campaign performance.
  • Optimize your ROI with AI. Your budget is automatically distributed across channels to get the best return on your investment.
  • Leverage AI-powered campaign management. Set your budget, targeting, and advertising goals, create a few ads, and let Microsoft's AI help with the rest. There's no keyword or bid management needed!

Learn more

Please see the following articles to learn more about Unified Smart campaigns.

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