Not everyone has this feature yet. If you don't, don't worry—it's coming soon! Want early access? Join our Multi-platform waitlist
Having an online presence and interacting with your customers is critical in today's market. But with so many different social networks and ad platforms out there, it can get overwhelming to manage it all. Multi-platform is a Microsoft Advertising feature available in Smart Campaigns to manage your search advertising and social media presence across platforms all in one place. Multi-platform is free to use when you set up a Smart Campaign with us. You only pay when someone clicks your ad.
With Multi-platform, you can:
Not everyone has the option to run audience ads yet. If you don't, don't worry—it's coming soon!
If you already have Multi-platform (via Smart mode), then you can create new Expert mode accounts.
From the side menu, select Upgrade to Expert mode.
Note: If you decide to create new Expert mode accounts, you'll be able to access your Multi-platform account. However, you'll be unable to merge information between Multi-platform (via Smart mode) and Expert mode accounts. This means that all Multi-platform information (including all campaigns, coupons, data, promo codes, etc.) won't switch over to Expert mode. Learn more about the difference between Smart mode and Expert mode.
Expert accounts give you more control over Microsoft Advertising campaign management and reporting, including additional ad types, audience targeting, conversion goals, and performance reports. You can also import from Google Ads and Facebook Ads in an Expert account. However, Expert accounts don't support management of social networks or showing ads in other platforms such as Google, Facebook, and Instagram.
The accounts overview has customizable tiles that show how all of your accounts are doing at once, as well as which tasks will improve performance. From the top menu, select Tools > Accounts.
You can set up billing -including prepay options-for Smart and Expert mode accounts. Please note that Smart accounts do not support monthly invoices. From the top menu, select Tools > Billing&Payments.
You can invite new users and manage permissions. From the top menu, select Tools > Account access.
Account map gives you a full view of how your accounts are organized on the Microsoft Advertising platform. From the top menu, select Tools > Account map.
You can edit account settings such as display language, contact information, and email preferences. From the top menu, select Tools > Preferences.
Please see the following articles to learn more about Multi-platform.