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All about Unified Smart campaigns

Unified Smart campaigns provides you with a one-stop shop to manage your social network presence and search and social marketing.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Having an online presence and interacting with your customers is critical in today's market. But with so many different social networks and ad platforms out there, it can get overwhelming to manage it all. Unified Smart campaigns is a unified solution, a one-stop shop to manage your search advertising and social network presence. Unified Smart campaigns is completely free to use, with no upfront or monthly costs. You only pay when someone clicks your ad.

With Unified Smart campaigns, you can:

  • Run search ads. Run search ad campaigns on Microsoft Advertising and Google Ads.
  • Run social ads. Run social ad campaigns on Facebook and Instagram.
  • Interact with customers. Publish content, like, and reply to comments on Facebook, Instagram, LinkedIn, and Twitter.
  • Analyze reports. Review key metrics like impressions, engagements, and audience growth from one place.
  • Create campaigns quickly. Set advertising goals to increase online visits, physical visitors, or calls to your business.
  • Automate ad content. Create a few ads, then watch as AI creates additional ones for you to optimize your campaign performance.
  • Optimize your ROI with AI. Your budget is automatically distributed across channels to get the best return on your investment.
  • Leverage AI-powered campaign management. Set your budget, targeting, and advertising goals, create a few ads, and let Microsoft's AI help with the rest. There's no keyword or bid management needed!

Get to know your account options

If you already have Unified Smart campaigns (via smart account), then you can create new smart and expert accounts. From the top menu, select Tools > Create a new account. Expert accounts give you more control over Microsoft Advertising campaign management and reporting, for example additional ad types, audience targeting, conversion goals, and performance reports. You can also import from Google Ads and Facebook Ads in an expert account. However, expert accounts don’t support management of social networks or showing ads in other platforms such as Google, Facebook, and Instagram.

The accounts overview has customizable tiles that show how all of your accounts are doing at once, as well as which tasks will improve performance. From the top menu, select Tools > Accounts.

You can set up billing for smart and expert accounts. Please note that smart accounts do not support prepay or monthly invoices. From the top menu, select Tools > Billing&Payments.

You can invite new users and manage permissions. From the top menu, select Tools > Account access.

Account map gives you a full view of how your accounts are organized on the Microsoft Advertising platform. From the top menu, select Tools > Account map.

You can edit account settings such as display language, contact information, and email preferences. From the top menu, select Tools > Preferences.

Learn more

Please see the following articles to learn more about Unified Smart campaigns.

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