Import campaigns directly from Facebook Ads


This feature is available in the US, CA, UK, AU, FR, DE, and NZ.

You can import entire campaigns into Microsoft Advertising from Facebook Ads. Directional arrow from left to right

If you already are using Facebook Ads to advertise on Facebook, you can import these campaigns into Microsoft Advertising so that you can run the same ads on Microsoft Audience Network. This is an easy way to expand your online advertising reach.

  1. From the global menu at the top of the page, select Import and then select Import from Facebook Ads.
  2. Select Sign in to Facebook and follow the prompts to give Microsoft Advertising permission to import campaigns from your Facebook Ads account.
  3. Under Choose Facebook Ads campaigns, select the campaigns that you want to import from Facebook Ads and then select Continue.
  4. If the currencies you set for your Facebook Ads and Microsoft Advertising account do not match, you will see an option to either convert your currency data to match Microsoft Advertising or opt out. If you choose to opt out, you can manually adjust your bids and budgets using the import options after your import is complete. Select Convert to convert the currency data to match Microsoft Advertising or select Ignore to opt out of currenty conversion. Then select Continue.
  5. Under Choose import options, choose the items that you want to import and customize. Then select Continue.
  6. Under Schedule imports, choose whether you want to import now, once at a later date and time, or on a recurring basis. Scheduling options include Auto, Once, Daily, Weekly, or Monthly.
  7. Select Schedule or Import to continue.

On Import schedule & history page you can run the import again, modify the import schedule, and review logs to see what entities were newly added, updated, or couldn’t be imported. From the global menu at the top of the page, select Import > Import schedule & history.

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