Import campaigns directly from Facebook Ads


This feature is available in the US, CA, UK, AU, FR, DE, and NZ.

You can import entire campaigns into Microsoft Advertising from Facebook Ads. Directional arrow from left to right

If you're already using Facebook Ads to advertise on Facebook, you can import these campaigns into Microsoft Advertising so that you can run the same ads on Microsoft Audience Network. This is an easy way to expand your online advertising reach.

  1. From the top menu, select Import > Import from Facebook Ads.
  2. Select Sign in to Facebook and follow the prompts to give Microsoft Advertising permission to import campaigns from your Facebook Ads account.
  3. Under Choose Facebook Ads campaigns, select the campaigns that you want to import from Facebook Ads. You can choose either to Import all existing and new campaigns or to Import specific campaigns. If you are choosing specific campaigns, select the checkbox next to each campaign you'd like to import.
  4. Select Continue.
  5. If the currencies you set for your Facebook Ads and Microsoft Advertising account do not match, you will see an option to either convert your currency data to match Microsoft Advertising or opt out. If you choose to opt out, you can manually adjust your bids and budgets using the import options after your import is complete. Select Convert to convert the currency data to match Microsoft Advertising or select Ignore to opt out of currency conversion. Then, select Continue.
  6. Under Choose import options, choose the items that you want to import and customize.
  7. Select Continue.
  8. Under Schedule imports, choose When you want to import: Now, once at a later date and time, or on a recurring basis. Scheduling options include Auto, Now, Once, Daily, Weekly, or Monthly.
  9. Select Schedule or Import to continue.

On the Import schedule & history page, you can run the import again, modify the import schedule, and review logs to see what entities were newly added, updated, or couldn’t be imported.

From the top menu, select Import > Import schedule & history.

See more videos...