About Product listings

Product listings show in the Bing shopping tab for free.

Product listings are available in the Bing shopping tab in Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, the United Kingdom, and the United States.

With Product listings, your products can show in the Bing shopping tab for free. The Bing shopping tab has a dedicated unpaid section, where any clicks from the unpaid section are free. Free listings give you wider exposure for your products by displaying them in more places. With more impressions to a wider audience, you can increase your click-through and conversion rates.

You can also show list your products on supported e-commerce platforms, such as BigCommerce, PrestaShop, and Shopify. You can easily add your products to Microsoft Advertising when you link your e-commerce store to your Microsoft Merchant Center. Any subsequent changes you make to your products will sync with Microsoft Advertising. Learn more about Microsoft Advertising and BigCommerce, PrestaShop, and Shopify.

If you don't use a supported platform, you can upload your product offerings with a feed file or manually enter individual products.

Requirements for eligibility

How do I enable Product listings?

If you have a Microsoft Merchant Center store with approved offers, you're automatically opted into Product listings with no additional work for you to do.

If you want to opt out of Product listings, select the Show free Product Listings in the shopping tab and toggle from the Product Listings page of your Merchant Center store.

Product listings requirements

  • Submit products to Microsoft Merchant Center using any of the feed submission methods: Feed file upload, the content API, or Google Merchant Center import. Learn more
  • Approved products in the store will be eligible to show in the free section of the Bing shopping tab.
  • Products must comply with Microsoft Advertising policies.
  • Products must meet the product specification requirements.
  • The “link” attribute must point to the direct URL of the product's page on the retailer's website.
    • The URL must be a direct link to the product's landing page.
    • The URL cannot contain any campaign tracking parameters.
  • The “ads_redirect” attribute will not be used and if it's included in the feed file, will be ignored.

Tracking Product listings

Take a look at the details you need to know about URLs and tracking for Product listings.

  • If you want to track Product listings and Product ads traffic, be sure to include the "link" and "ads_redirect" attributes in the feed file, with different tracking parameters.
  • Use the "link" attribute to track free clicks. This URL must point to the product page and you can add tracking parameters to track the free clicks.
    • Free Product listings will use this URL to drive clicks to the products on the retailers' site. The "ads_redirect" attribute will not be used for Product listings.
    • Example URL: http://www.contoso.com/product.asp?pn=ISI1&utm_source=Bing&utm_medium=freeproductlistings​
    • Note: Do not add campaign tracking parameters to the "link" attribute. The tracking template values will not be replaced with campaign values, as there are no campaigns associated with Product listings.
  • Use the "ads_redirect" attribute to track clicks from Product ads. This URL must point to the product page and you can add tracking parameters to track paid Product ads clicks.
    • For Product ads, when both "link" and "ads_redirect" attributes are present, the URL from the "ads_redirect" attribute will be used to drive clicks.
    • Ensure that tracking parameters used to track Product listings are not in the "ads_redirect" attribute.

Frequently asked questions

  • Are products associated with bids from eligible to show in the unpaid section? Yes, if the products are relevant to users' searches, they are eligible to show in the unpaid section.
  • Will I be charged for clicks from the unpaid section? No, all clicks from the unpaid section is free with no charges to clicks for you.
  • What reporting data will be available for Product listings? Impressions and clicks will be reported for your Product listings, available in your Microsoft Merchant Center.

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