Enhance product ads with automated extensions

Automated extensions show additional data to improve the visibility and performance of your product ads.

Microsoft Advertising can enhance your product ads with automated extensions. The visibility and performance of your ads are improved by displaying extra information about your business - more clicks means more customer traffic! automated extensions are automatically added to your product ads if Microsoft Advertising determines that the automated extension can improve your product ad performance.

Automated extensions show data from any of the sources—your ad landing pages, ad copies, and domains your ad copy points to. Certain data, like reviews and ratings, may be provided from third-party providers.

All advertisers are eligible for automated extensions, however, they are not always guaranteed to show in the product ads.

Here are the different types of automated extensions available only for product ads from Microsoft Advertising. Keep in mind that these are examples only and your ad might look a little different than shown below.

Automated extensions available for product ads

Elite Merchant Badge expando image

The clickable Elite Merchant Badge provides consumers with an easy way to identify ads from high-quality advertisers.

The badge is based on merchant rating scores, which are aggregated from third-party rating sources. Websites with a high merchant rating score are eligible for the Elite Merchant Badge. Keep in mind that a high merchant rating score does not guarantee that the badge will be shown in your ad.

Elite Merchant Badge

Eligible to serve on ads in the following markets:

Microsoft Search Network:

  • Australia
  • Canada
  • France
  • Germany
  • India
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

Devices: Desktop and tablet devices

Price Dropexpando image

Price reductions in your product feed are automatically detected by Bing and triggers the Price Drop Extension for your ad. Bing uses a 90-day window to detect price drops.

Eligible to serve on ads in the following markets:

Price Drop

Microsoft Search Network:

  • Australia
  • Canada
  • France
  • Germany
  • India
  • United Kingdom
  • United States

Devices: Desktop and tablet devices

Product Ratingsexpando image

Display ratings from customers' sites and trusted third parties on your ads. Learn more

Product Ratings

Eligible to serve on ads in the following markets:

Microsoft Search Network:

  • Australia
  • Canada
  • France
  • Germany
  • India
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

Devices: Desktop and tablet devices

Top Viewedexpando image

Display the popularity of a product by showing the number of times the item was viewed by people searching on the Microsoft Search Network to help potential customers make decisions to purchase.

Top Viewed

Eligible to serve on ads in the following markets: United States

Devices: Desktop

Items Soldexpando image

Share how many items have sold or how many people are watching an item to help entice customers to purchase before the items are no longer available. This is only available for products that have sold at least five units.

Items Sold

Eligible to serve on ads in the following markets: United States

Devices: Desktop

Automated extensions derived from your feed fileexpando image

The automated extensions listed below are derived from data you provide in your feed file.

Shipping (international)

Display your shipping cost, including free shipping, with the Shipping extension. You can indicate your shipping cost in your feed file's shipping field. If you're a customer in the United States, you can also enter your shipping cost in your Microsoft Merchant Center settings. Learn more

Free shipping

Microsoft Search Network:

  • United States
  • Canada
  • Australia
  • France
  • India
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Devices: Desktop and tablet

Attribute

With the Attribute extension, you can showcase your product's attributes, such as color, finish, or dimensions. You can indicate your product’s attributes in your feed file’s fields for color, size, material, pattern, installment, or custom labels.

Attributes

Microsoft Search Network:

  • United States
  • Canada

Devices: Desktop and tablet

Condition

Display the condition of your product to potential customers with the Condition extension. You can indicate the condition in your feed file's condition field.

Condition

Microsoft Search Network:

  • United States
  • Canada

Devices: Desktop and tablet

How do I opt out of automated extensions for product ads?

If you decide you want to opt out of automated extensions for product ads, please contact Microsoft Advertising support.

Keep the following in mind:

  • It will take approximately one week for your account to be opted out of automated extensions.
  • Opt-out is only available at the customer level. All products in the stores within the customer level will not have automated extensions.
  • Choosing to opt out of an automated extension will opt out the account from all automated extensions.
Note

Automated extensions may or may not appear in ads, depending on predicted impact.

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