About stock images

Learn about using stock images for your ad extensions.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Quality images help your ads stand out and capture people’s attention. If you’re a small business owner or novice advertiser, you may not have the time or resources to produce custom images. That’s where stock images come to save the day! We partnered with Shutterstock to provide you with quality images that you can use in your ads … for free!

What you need to know

Make sure to comply with the following Shutterstock stock image policies:

  • A Shutterstock image can only be used in its original, unaltered form in ads that are created and served from Microsoft Advertising.
  • Images may not be used for adult content or unlawful content that infringes on any third party’s trademark or intellectual property rights.
  • Images may not portray any person depicted in the image that is offensive, including the person in connection to adult content.
  • Images may not be used as a trademark, service mark, or logo.

Add a stock image

Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Image Extensions.
  7. Click Create ad extension > Add new Image Extension.
  8. Enter the Name/Display Text, Description (optional), and Destination URL (optional) of the Image Extension. Note: The Name/Display text will appear below the images and must be less than 14 characters.
  9. Click Add an image, then select the Stock image tab.
  10. In the search bar, enter keywords to search for the stock images. Then from the search results, select the images you want to use.
  11. Click Save.
  1. Click Campaigns at the top of the page and click the Ad Extension tab. If not already selected, click Image Extensions.
  2. Click Create ad extension and select the campaign you want to add the Image Extension to.
  3. Click Create new Image Extension.
  4. Enter the Name/Display Text (required), Description (optional), and Destination URL (required) of the Image Extension. Note: The Name/Display text will appear below the images and must be less than 14 characters.
  5. Click Add an image, then select the Stock image tab.
  6. In the search bar, enter keywords to search for the stock images. Then from the search results, select the images you want to use.
  7. Click Save.

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