Use Promotion Extensions to highlight deals for holidays and other special occasions. Let’s say you want to highlight a Summer Sale — using Promotion Extensions, you can include a promotion code, along with the offer and expiration date.
You can select from a preset list of occasions, which are holidays or events for which you can offer special offers or promotions.
|Occasion||Start date||End date|
|New Year's||December 1||February 28|
|Boxing Day||December 15||January 15|
|Epiphany||December 15||January 31|
|Chinese New Year||January 15||March 1|
|Valentine's Day||January 15||February 28|
|Carnival||February 1||March 31|
|Holi||February 1||March 31|
|Women's Day||February 15||March 31|
|Passover||February 15||May 1|
|Easter||March 1||April 30|
|Parent's Day||April 15||August 1|
|Labor Day||April 15||September 15|
|Rosh Hashanah||August 15||November 1|
|Diwali||September 1||December 1|
|Navratri||September 15||October 31|
|Halloween||October 1||November 15|
|Singles Day||October 15||November 30|
|Black Friday||October 15||December 15|
|Cyber Monday||October 15||December 15|
|Christmas||November 1||January 15|
|St. Nicholas Day||November 1||December 31|
|Hanukkah||November 15||January 31|
|Back to school||Any||Any|
|End of Season||Any||Any|
|Eid Al Adha||Any||Any|
There are three different date ranges to keep in mind for Promotion Extension to deliver. For an example, you want to run a promotion for the new year. You select New Year's from the Occasions dropdown list, which means the promotion will be available during the predefined date range from December 1 through February 28. But you don't want your actual promotion to run the entire length of the predefined date range, just until the beginning of February. You can enter the optional Displayed start date and Displayed end date to set the exact days of the promotion or you can use the ad extension scheduling from Advanced settings. Keep in mind that if you set your ad extension schedule past the predefined date range of the occasion, it will stop showing at the end of the predefined date range.
All extension details must adhere to our Promotion Extension policies.
Ability to set up in: All Bing markets
Serves in: ARS, AUD, BRL, CAD, CHF, CLP, CNY, COP, DKK, EUR, GBP, HKD, INR, MXN, NZD, PEN, PHP, PLN, SEK, SGD, USD, TWD, and VEF.
Head over to the About ad extensions page for instructions to: