About Tours and Activities ads

About Tours and Activities ads

Highlight specific tours and activities with Tours and Activities ads. Your ads are dynamically created by uploading a feed that contains details like titles, images, prices, reviews, and ratings, which gets inserted into your ads.

Why use Tours and Activities ads?

• More volume and improved return on ad spend. See increased click-through rates (CTR) and more qualified leads and bookings.
• Customized ads. With no keywords required, the ads are created by product feed files that use Microsoft AI and automation.
• Save time. A single ad can be turned into hundreds of variations without any manual work to update the ad.

How do I create a Tours and Activities ad and how do dynamic data feeds work?

To get started with Tours and Activities ads, you need to first create a text ad campaign with a single placeholder ad group, single keyword, and a single ad. Then, you create a dynamic data feed file, which is a spreadsheet that contains attributes. This file tells Microsoft Advertising the information you want inserted in your ads and under what condition each attribute should be inserted.

First, create a feed file that is tab-delimited plain text with the following extensions:
txt, .zip, .gz, .gzip, .tar.gz, or .tgz.

And include the following attributes:

Required attributes

Attribute	Description	Example
Id	Unique ID of the item. Any sequence of letters and digits. IDs must be unique and are not displayed on the ad.	AB123
Title	Title of the item.	Contoso Wine Tour
Starting Price	Starting Price for the item. Numeric value followed by currency code, ISO 4217 standard. Use “.” as the decimal mark.	200.00 USD
Final URL	The same domain as your website. Must begin with http:// or https://	http://www.contoso.com/seattle/id

Optional attributes

Attribute	Description	Example
Duration (highly recommended)	Duration of the item in DD:HH:MM format.	02:03:30
Image Urls (highly recommended)	The URLs for the image used in your ad. Must begin with http:// or https://. Image must be: .png (recommended),.bmp, .gif, .exif, .jpg, or .tiff. .jpg or .gif must be saved in RGB color code with an ICC profile. Recommended image size: 1200 x 628 pixels Recommended aspect ratio: 1.91:1 Minimum image size: 476 x 249 pixels We recommend that you upload the largest possible image.	http://www.contoso.com/image1.png
Num of Reviews (highly recommended)	Number of reviews for the item. Use numerical value.	12500
Primary Categories (highly recommended)	Categories and subcategories that the item belongs to. Multiple categories can be provided separated by “;”	Food & Wine;Wine Tasting
Provider (highly recommended)	Name of the provider or seller of the item.	Contoso Winery
Rating (highly recommended)	Rating number for the item on a scale of 0-5.	4.5
Target campaign (highly recommended)	Name of the targeted Tours and Activities ads campaign.	EMBD_Tours_
Target ad group (highly recommended)	Name of the targeted Tours and Activities ad group.	Tours-Activities-Ads-placement_AdGroup1
Attractions	List of attractions for the item (if applicable) separated by “;”.	Winery;Wine Cellar;Wine Tour
Contextual Keywords	Any sequence of letters and digits separated by ";" If provided, this column will be used as contextual signals in the recommendation engine.	Woodinville winery;Wine Tours;Wine Cellar
Custom Parameter	Include up to 3 key:value pairs, which are automatically filled in the click URL. The maximum character limit is 16 or 200 bytes. Use “;’ to separate key:value pairs.	{"pcategory":"daytours","city":"seattle"}
Description	Short description of the item that appears in the ad.	Sample red and white wines from the Pacific Northwest
Destination Address	The first line of the street address of full address. If only the street address is provided, fill in City, State, ZipCode as well. If the full address is provided, provide the City and State separately.	123 Contoso Ave 123 Contoso Ave, Bellevue, WA 98004
Destination City	Name of the destination city for the item.	Seattle
Destination Country	Name of the destination country for the item.	United States
Destination Id	ID of the destination or geo at the city level. Any sequence of letters and digits. IDs must be unique per city.	GEO123
Destination Name	Name of the location users will be visiting.	Contoso Wine Garden
Destination State	Name of the destination state or province for the item.	Washington
Final Mobile URL	Provide the item’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic.	http://www.m.contoso.com/asp/sp.asp?id=abc123
Is Best Seller	Use this to mark the product or service as “Best Seller”. True or False supported.	TRUE
Is Hotel Pickup Available	Use this to indicate hotel pick-up is available. True or False supported.	FALSE
Is Likely To Sell Out	Use this if the product or service is likely to sell out. True or False supported.	TRUE
Primary Categories	Categories and subcategories that the item belongs to. Multiple categories can be provided separated by “;”	Wine Tasting
Related Categories	Other categories that the item might belong to. Use this to provide other top-level categories	Tours and Sightseeing
Similar Destination Ids	Similar Destination IDs at the city-level related to this item. Multiple Destination IDs should be separated by ";"	GEO456;GEO789
Starting Sale Price	Starting sale price for the item. Numeric value followed by currency code, ISO 4217 standard. Use “.” as the decimal mark. “Sale price” values should be less than “Price”. If provided, sale price would be used.	15.00 USD
Tracking Template	Include any tracking parameters, custom parameters, or tracking redirects for your item URL.	http://www.trackingtool.com/?source=Microsoft&pcategory={_pcategory}&city={_city}
Video Urls	The URL for the video used in your ad. Video must be: MPG, MP4, AVI, etc. Must begin with http:// or https://.	http://www.contoso.com/video1.mpg