These ads are currently available globally in English. If you'd like to serve them in another language, don't worry—more languages are coming soon!
Showcase your tours and activities with these interactive, premium ad types, in which you can include images, current prices, reviews, and other relevant details. We don’t crawl your website to generate content. Instead, Tours and activities ads are dynamically generated based on the data you specify in your feed file, which contains your business data, such as the price, videos, and ratings. The more details you provide in the feed file, the more information we’ll include in your ads.
Tours and activities ads are not available in audience campaigns or shopping campaigns.
To get started with Tours and activities ads, you'll need to create a search campaign with a responsive search ad that functions as a placeholder. Then, you'll create a dynamic data feed file where you'll reference the campaign. We create your Tours and activities ads by pulling information from your feed file to generate ad copy and we use the responsive search ad's settings for targeting and optimization.
Note: The campaign you create will always be a Tours and activities ads campaign. You cannot use this campaign for any other purpose now or at a later time—it'll always be used as a Tours and activities ads campaign.
Create only one keyword for each ad group. You can choose a placeholder keyword that a customer is unlikely to enter (for example, "EMBD_Tours_Dest:ALL_Category:ALL").
You must surround your keyword with brackets ([ ]) to indicate an exact match (for example, [EMBD_Tours_Dest:ALL_Category:ALL]).
Note: Avoid keywords such as “tours” to ensure the campaign only serves as Tours and activities ads.
Select Save to continue.
Note: If you created more than one ad group, you'll need to create one responsive search ad for each. Do not create more than one responsive search ad for each ad group.
You can leverage your Tours and activities ads feed for dynamic remarketing by setting up an audience campaign, where you associate the same feed.