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Highlight specific tours and activities with Tours and Activities ads. Your ads are dynamically created by uploading a feed that contains details like titles, images, prices, reviews, and ratings, which gets inserted into your ads.
To get started with Tours and Activities ads, you need to first create a text ad campaign with a single placeholder ad group, single keyword, and a single ad. Then, you create a dynamic data feed file, which is a spreadsheet that contains attributes. This file tells Microsoft Advertising the information you want inserted in your ads and under what condition each attribute should be inserted.
How do I create a dynamic data feed?First, create a feed file that is tab-delimited plain text with the following extensions:
txt, .zip, .gz, .gzip, .tar.gz, or .tgz.
And include the following attributes:
Attribute | Description | Example |
---|---|---|
Id | Unique ID of the item.
Any sequence of letters and digits. IDs must be unique and are not displayed on the ad. |
AB123 |
Title | Title of the item. | Contoso Wine Tour |
Starting Price | Starting Price for the item.
Numeric value followed by currency code, ISO 4217 standard. Use “.” as the decimal mark. |
200.00 USD |
Final URL | The same domain as your website.
Must begin with http:// or https:// |
http://www.contoso.com/seattle/id |
Attribute | Description | Example |
---|---|---|
Duration
(highly recommended) |
Duration of the item in DD:HH:MM format. | 02:03:30 |
Image Urls
(highly recommended) |
The URLs for the image used in your ad.
Must begin with http:// or https://. Image must be: .png (recommended),.bmp, .gif, .exif, .jpg, or .tiff. .jpg or .gif must be saved in RGB color code with an ICC profile. Recommended image size: 1200 x 628 pixels Recommended aspect ratio: 1.91:1 Minimum image size: 476 x 249 pixels We recommend that you upload the largest possible image. |
http://www.contoso.com/image1.png |
Num of Reviews
(highly recommended) |
Number of reviews for the item.
Use numerical value. |
12500 |
Primary Categories
(highly recommended) |
Categories and subcategories that the item belongs to.
Multiple categories can be provided separated by “;” |
Food & Wine;Wine Tasting |
Provider
(highly recommended) |
Name of the provider or seller of the item. | Contoso Winery |
Rating
(highly recommended) |
Rating number for the item on a scale of 0-5. | 4.5 |
Target campaign
(highly recommended) |
Name of the targeted Tours and Activities ads campaign. | EMBD_Tours_ |
Target ad group
(highly recommended) |
Name of the targeted Tours and Activities ad group. | Tours-Activities-Ads-placement_AdGroup1 |
Attractions | List of attractions for the item (if applicable) separated by “;”. | Winery;Wine Cellar;Wine Tour |
Contextual Keywords | Any sequence of letters and digits separated by ";"
If provided, this column will be used as contextual signals in the recommendation engine. |
Woodinville winery;Wine Tours;Wine Cellar |
Custom Parameter | Include up to 3 key:value pairs, which are automatically filled in the click URL.
The maximum character limit is 16 or 200 bytes. Use “;’ to separate key:value pairs. |
{"pcategory":"daytours","city":"seattle"} |
Description | Short description of the item that appears in the ad. | Sample red and white wines from the Pacific Northwest |
Destination Address | The first line of the street address of full address.
If only the street address is provided, fill in City, State, ZipCode as well. If the full address is provided, provide the City and State separately. |
123 Contoso Ave
123 Contoso Ave, Bellevue, WA 98004 |
Destination City | Name of the destination city for the item. | Seattle |
Destination Country | Name of the destination country for the item. | United States |
Destination Id | ID of the destination or geo at the city level.
Any sequence of letters and digits. IDs must be unique per city. |
GEO123 |
Destination Name | Name of the location users will be visiting. | Contoso Wine Garden |
Destination State | Name of the destination state or province for the item. | Washington |
Final Mobile URL | Provide the item’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic. | http://www.m.contoso.com/asp/sp.asp?id=abc123 |
Is Best Seller | Use this to mark the product or service as “Best Seller”.
True or False supported. |
TRUE |
Is Hotel Pickup Available | Use this to indicate hotel pick-up is available.
True or False supported. |
FALSE |
Is Likely To Sell Out | Use this if the product or service is likely to sell out.
True or False supported. |
TRUE |
Primary Categories | Categories and subcategories that the item belongs to.
Multiple categories can be provided separated by “;” |
Wine Tasting |
Related Categories | Other categories that the item might belong to.
Use this to provide other top-level categories |
Tours and Sightseeing |
Similar Destination Ids | Similar Destination IDs at the city-level related to this item.
Multiple Destination IDs should be separated by ";" |
GEO456;GEO789 |
Starting Sale Price | Starting sale price for the item.
Numeric value followed by currency code, ISO 4217 standard. Use “.” as the decimal mark. “Sale price” values should be less than “Price”. If provided, sale price would be used. |
15.00 USD |
Tracking Template | Include any tracking parameters, custom parameters, or tracking redirects for your item URL. | http://www.trackingtool.com/?source=Microsoft&pcategory={_pcategory}&city={_city} |
Video Urls | The URL for the video used in your ad.
Video must be: MPG, MP4, AVI, etc. Must begin with http:// or https://. |
http://www.contoso.com/video1.mpg |