When we talk about work accounts in Microsoft Advertising, it might not be what you think at first. If your user name is myname@contoso.com it could be a personal or work account. You can’t always be sure just by looking at the email address. Even if you only use Microsoft Advertising credentials for work, your user name is most likely considered a personal account in this context.
Most users sign in to Microsoft Advertising with a Microsoft account, which includes a single user name and password that connects a user to various Microsoft products and services. Each Microsoft account is assigned for personal use, even if the user only manages advertising accounts for work.
However, your IT department may restrict access to certain assets, including data that's stored in third-party tools such as Microsoft Advertising. In Microsoft Advertising you can restrict access to only work accounts that are authenticated by Azure Active Directory. Azure Active Directory is Microsoft's cloud-based identity and access management service. It's used by IT departments to administer user names and corporate access at a global scale.
If you're a small business that uses an email address with a public domain (such as Gmail, Outlook, or Yahoo), you can ignore this feature and continue signing in with that personal account.
There are several benefits to requiring a work account to access Microsoft Advertising.
You may lose access to third-party tools if you switch to work accounts. In that case please sign out and sign in to those tools again or check with your tool provider about support for this feature.
If you're a Super Admin who wants to enable this feature, you'll first need to switch your user type to a work account before you require all other users to sign in with a work account. Once the feature is enabled, all other users will be prompted to switch to a work account as follows.
From the top menu, select Tools > Preferences > My settings.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Settings and select My settings.
If you need to revert your user type from work account to a personal account, please contact support. This could be necessary if third-party software that you use does not yet support work accounts.
To enable this feature, you must be a Super Admin who already signs in with a work account. If you haven't done so, you'll first need to switch your user type to a work account.
From the top menu, select Tools > Account access > User management.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Settings and select User management.
Once you enable this feature, your users will be prompted to confirm their work account the next time they sign in. If a user provides an email address that's not authenticated by Azure Active Directory, then that user will be blocked. See the following section on how to manage users once this feature is enabled.
To disable this feature, you must be a Super Admin.
From the top menu, select Tools > Account access > User management.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Settings and select User management.
You'll need to keep a few things in mind to make sure that users don't lose access to Microsoft Advertising when you require signing in with a work account.
You'll see a label that reads Blocked within the user's tile in Users.
You'll need to provide a work account to your user if they don't have one. If they do have one, then they'll be prompted at sign-in to choose whether they want to continue signing in with their organization's account or with their personal account. Be sure that they choose the option to sign in with a work account.
In User Management, you'll see Signs in with for each user. There, it notes whether a user is signing in with a personal account or a work account.
Users will be prompted to sign in with their work account once they select Switch now. Note: Some users may have to sign in first with their personal accounts before they can provide a new work account when switching credentials.
Switching to work accounts can be confusing for users who also have a personal account with the same email address. For example, during sign in they might be prompted to choose between their work and personal account.
To stop receiving this message, follow the steps in I want to use a different email address or phone number to sign in support section to change the email address that you use to sign in to your personal Microsoft account. Doing this changes the way you sign in to your personal account, but it won't affect any of the data associated with it.
You may lose access to third-party tools if you switch to work accounts. In that case please sign out and sign in to those tools again or check with your tool provider about support for this feature.