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Microsoft Advertising and Shopify are partnering up to create a Microsoft Advertising app for Shopify. Shopify is a multi-channel commerce platform that allows you to create and develop an online store, where you can sell, ship, and manage your products. With the Microsoft Advertising app on Shopify, you can now bring your Shopify product catalog online to Microsoft Merchant Center, where you can set up shopping campaigns to promote your products.
You can get started in four steps. Before you start, however, be sure to have a Microsoft account ready to go and have the Microsoft Advertising app for Shopify installed.Installing and configuring the Microsoft Advertising app for Shopify
Go to the Install an app and follow the prompts to get your Microsoft Advertising app for Shopify set up.
To configure the Microsoft Advertising app for Shopify, you'll need to set up the following:
Do you have a Microsoft account? If not, create a new Microsoft account.
Here's a look at the four steps you need to take to get started with Shopify.
If you’re new to Microsoft Advertising, all you need is your Microsoft account and a few details about your business to sign up through the app. You'll be taken to the Microsoft Advertising sign up page, where you'll create your Microsoft Advertising account and set up your billing and payment information. Once that’s complete, you’ll need to come back to Shopify and connect your accounts. Then, you’ll need to enter a few details to set up your Microsoft Merchant Center account within the app.
After you've connected your Microsoft account in Shopify, select the Microsoft Advertising account you want to use.
Do I need to set up a Microsoft Merchant Center account?
Enter the target country and contact details to get started with your Microsoft Merchant Center.
From the Marketing page in Shopify, click Create Activity and select Create Campaign > Create Activity. From the Add activity list, select Promote with Microsoft Advertising. Enter the activity details and click Publish activity.
Before your ads can run, you need to set your campaign's budget and keyword bids. Your budget tells Microsoft Advertising how much you want to spend on your campaign, while your bid is the maximum amount you'll pay every time a customer clicks on your ad. You bid against other advertisers using the same keyword, so in general, higher bids help get your ad to display in more desirable locations on the search results page.
Recommended minimum daily budget: $10 USD Recommended minimum bid amount: $1.25 USD
Spend $25 USD and receive $100 USD credit for qualifying new Microsoft Advertising account sign-ups with new registered domains.
Get insight into how your shopping campaigns created through Shopify are performing from the Marketing page in Shopify. You can view reports that track data like impressions, clicks, and conversions, where you can use the information to improve your campaign’s relevance.
You can access the reports by going to the Marketing page from your Shopify admin account or through Microsoft Advertising.
There can be up to a 48-hour delay for impressions and clicks data seen in Microsoft Advertising to appear in your Shopify admin account.
Universal Event Tracking (UET) is the key that unlocks powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies. The key comes in the form of the UET tag, which records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. Learn more about UET.
By downloading the Microsoft Advertising app for Shopify, your UET tag is automatically created and the tag is added to every page of your website. There's nothing more for you to do!