Microsoft Advertising and Shopify have partnered up to create a Microsoft Channel app for Shopify. Shopify is a multi-channel commerce platform that allows you to create and develop an online store, where you can sell, ship, and manage your products. The Microsoft Channel app on Shopify makes it possible for you to bring your Shopify product catalog online to Microsoft Merchant Center, where you can set up shopping campaigns to promote your products.
You can get started in four steps. But, before you start, make sure you have a Microsoft account ready to go and have the Microsoft Channel app for Shopify installed.
Install and configure the Microsoft Channel app for ShopifyGo to the Install an app and follow the prompts to get your Microsoft Channel app for Shopify set up.
To configure the Microsoft Channel app for Shopify, you'll need to set up the following:
Do you have a Microsoft account? If not, create a new Microsoft account.
Here's a look at the four steps you need to take to get started with Shopify.
If you're new to Microsoft Advertising, all you need is your Microsoft account and a few details about your business to sign up through the app. You'll be taken to the Microsoft Advertising sign up page, where you'll create your Microsoft Advertising account and set up your billing and payment information. Once that's complete, you'll need to come back to Shopify and connect your accounts. Then, you'll need to enter a few details to set up your Microsoft Merchant Center account within the app.
After you've connected your Microsoft account in Shopify, choose the Microsoft Advertising account you want to use.
Do I need to set up a Microsoft Merchant Center account?
Enter the target country and contact details to get started with your Microsoft Merchant Center.
From the Marketing page in Shopify, select Create campaign. Under Build your campaign by adding a marketing activity, select Microsoft Shopping Campaign (recommended). Enter the activity details with daily budget (minimum recommended: $30 USD) and then select Publish activity.
In order to sync products from your Shopify account to your Microsoft Advertising account, follow these steps:
Spend $25 USD and receive $100 USD credit for qualifying new Microsoft Advertising account sign-ups with new registered domains.
Get insight into how your shopping campaigns created through Shopify are performing from the Marketing page in Shopify. You can view reports that track data, such as impressions, clicks, and conversions, and use the information to improve your campaign's relevance.
You can access the reports by going to the Marketing page from your Shopify admin account or through Microsoft Advertising.
There can be up to a 48-hour delay for impressions and clicks data seen in Microsoft Advertising to appear in your Shopify admin account.
Universal Event Tracking (UET) is the key that unlocks powerful Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies. The key comes in the form of the UET tag, which records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. Learn more about UET.
By downloading the Microsoft Channel app for Shopify, your UET tag is automatically created and is added to every page of your website. There's nothing more for you to do!
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
You can connect your Shopify merchant account to shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few steps via the Microsoft Channel app.
Sign in/Sign upThere are two ways to sign in to the Microsoft Channel app: Sign in with your existing Microsoft account or sign up for a new Microsoft account.
To finish sign-up, check your inbox for a confirmation email. Complete the steps mentioned in the email.
Once you connect your Microsoft account, all your products are automatically able to show on the Bing Shopping tab for free as product listings. Learn more about product listings.
To opt in to Free product listings:
You can also use coupons with your paid listings in Microsoft Advertising.
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
You can display a Buy Now button on both your free listings and paid product ads. This button enables shoppers to quickly purchase the products they are interested in. When a shopper selects Buy Now, they are sent directly to the shopping cart page where they will see the product added to their cart.
Check out these additional help articles from Shopify: