Action Extensions: Add a call-to-action button with Action Extensions

Add a clickable button to your ad with Action Extensions.

Add a clickable button in your text ad with Action Extensions. Clicking on the button lets customers instantly interact with the ad to place an order, book a hotel, send a message, and more. Take a look at all of the preset action types that you can choose from by downloading a spreadsheet containing the full list.

Action Extensions

This extension is clickable and will appear next to your ad’s description. You can use Action Extensions with other ad extensions.

Ability to set up in: All Bing markets.

Serves in: All Bing markets.

Due to character limit restrictions, not all action types are available per supported language. Check out the full list of action types here.

Language Action types not supported
Dutch Post Job
French Find Store, New Cars, Test Drive, Used Cars, View Cars, Visit Store
German Free Play, Free Quote, Free Trial, Start Free, Used Cars
Italian Free Quote
Norwegian Free Trial

Action Extensions can be created or edited at the account, campaign, or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab.

Get started with Action Extensions

Head over to the About ad extensions page for instructions to:

  • Add, edit, and delete ad extensions
  • Associate ad extensions to campaigns and ad groups

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