Performance Insights are alerts powered by artificial intelligence (AI) that make analyzing performance data easier. Performance Insights draw attention to significant fluctuations in your accounts and campaigns, identify the possible causes, and suggest actions to optimize them.
You can access Performance Insights in the accounts overview, campaigns overview, account summary grid, campaigns grid, and in the inline charts for campaigns and ad groups.
When a significant change in your account performance is detected, we automatically set out to figure out what happened and why. When we figure it out, we'll add a light bulb icon under the performance trend graph.
Each Performance Insight contains three sections:
You can provide feedback on the quality of the insights, or you can just dismiss it all together. If you dismiss an insight, we'll remove it from your view. However, other users on the account will continue to see the same insight unless they dismiss it.
Performance Insights are only available when Microsoft Advertising can determine what caused your performance to fluctuate.