Use Microsoft Advertising recommendations to enhance your campaigns

Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance.

Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones.

How recommendations work

Microsoft Advertising creates customized recommendations for you by using your account's historical performance, your campaign settings, and trends. Be sure to check the Recommendations tab often as we frequently find recommendations for you to apply.

View and apply a recommendation

  1. From the collapsible menu on the left, select All campaigns > Recommendations.
  2. Choose from one of the following categories:

    • All
    • Bids & budgets
    • Ads & extensions
    • Keywords & targeting
    • Repairs
    • Dismissed
  3. Select View recommendations in the recommendation tile.
  4. Select Apply.
  5. To apply all recommendations of a specific type, select Apply in the recommendation tile.

Stop receiving or dismiss recommendations

While we are always trying to help improve your campaign’s performance, sometimes a recommendation isn’t relevant to you or appropriate to your advertising goals. If you see a recommendation type that isn’t working for you, you can temporarily stop seeing them or dismiss them all together. Both options give you an opportunity to leave feedback to help us better support you.

Stop showing this type of recommendation: This will temporarily remove a recommendation type from the Recommendations tab.

  1. From the collapsible menu on the left, select All campaigns > Recommendations.
  2. Choose from one of the following categories:
    • All
    • Bids & budgets
    • Ads & extensions
    • Keywords & targeting
    • Repairs
    • Dismissed
  3. Click the ellipsis icon More information icon on the recommendation type you wish to stop seeing.
  4. Select Dismiss.
  5. Leave feedback. (Optional)

Dismiss a specific recommendation: This will permanently remove a specific recommendation from the Recommendations grid.

  1. Select View recommendation on any recommendation tile.
  2. On the Recommendations grid, select the checkboxes on any recommendation you wish to dismiss.
  3. Select Dismiss.
  4. Leave feedback. (Optional)

Available recommendations

Recommendations are organized based on the following categories:

Ads & extensions expando image

Adding ad extensions can improve the visibility of your ads, lead to more clicks and conversions.

Add Callout Extensions to your ads: Promote popular or unique aspects of your business.

Add Sitelink Extensions to your ads: Take customers to specific pages on your website.

Add responsive search ads: Show ads that match what potential customers are searching for with responsive search ads.

Ad Suggestion: Add new ads created just for you.

Bids & budgets expando image

Discover the right bid tactics to meet your goals.

Boost limited campaigns by adjusting your shared budget: Raise your shared budget to keep your ads running on the days your campaigns have momentum.

Boost limited campaigns by tapping into unused budget: Get more traffic by moving unused budget to the campaigns that need it most.

Fix campaigns that are limited by budget: Keep your ads running on the days your campaign has momentum by adjusting your budget.

Set up conversion tracking: See which clicks turn into customers. Access features such as automated bidding.

Keywords & targeting expando image

Reach more people who are interested in what you have to offer.

Add new keywords: Show your ads on more searches relevant to your business.

Add broad match versions of your keywords: Show your ads more often with broad match versions of your existing high-quality exact or phrase match keywords.

Add trending search queries as keywords: Show your ads on trending searches relevant to your business.

Create dynamic search ads: Automatically target relevant search queries based on the content of your website.

Import and re-import from Google Ads: Keep your accounts up to date while continuing to expand your online advertising reach.

Remove negative keyword conflicts: Your ads aren’t showing due to negative keyword conflicts. Resolve them to get your ads running.

Repairs expando image

Fix critical issues within your account to improve its overall health and performance.

Fix ad groups that don’t have any ads: Get ads running by adding ads to ad groups.

Fix ad groups that don’t have any keywords: Get ad groups running by adding keywords.

Fix your UET tag: Make sure you don't miss any conversions by fixing your UET tag.

Fix your conversion goal setting: Make sure you don't miss any conversions by fixing your conversion goal setting.

Note

Please note that the performance data we use to generate recommendations isn’t always available instantly.

Learn more about how to improve campaign performance or creating ads easier with responsive search ads.

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