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Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones.
Microsoft Advertising creates customized recommendations for you by using your account's historical performance, your campaign settings, and trends. Be sure to check the Recommendations tab often as we frequently find recommendations for you to apply.
While we are always trying to help improve your campaign’s performance, sometimes a recommendation isn’t relevant to you or appropriate to your advertising goals. If you see a recommendation type that isn’t working for you, you can temporarily stop seeing them or dismiss them all together. Both options give you an opportunity to leave feedback to help us better support you.
Stop showing this type of recommendation: This will temporarily remove a recommendation type from the Recommendations tab.
Dismiss a specific recommendation: This will permanently remove a specific recommendation from the Recommendations grid.
Recommendations are organized based on the following categories:
Adding ad extensions can improve the visibility of your ads, lead to more clicks and conversions.
Add Callout Extensions to your ads: Promote popular or unique aspects of your business.
Add Sitelink Extensions to your ads: Take customers to specific pages on your website.
Ad Suggestion: Add new ads created just for you. Not everyone has this feature yet. If you don't, don't worry. It's coming soon.
Discover the right bid tactics to meet your goals.
Adjust your remarketing bids: Fine-tune bids on customers who have visited or interacted with your website.
Bid more efficiently with Enhanced CPC: Automatically adjust your bids in real time to increase your chances for a conversion.
Bid more efficiently with Maximize Clicks: Get as many clicks as possible within your budget with a fully automated bid strategy.
Bid more efficiently with Maximize Conversions: Get as many conversions as possible within your budget with a fully automated bid strategy.
Bid more efficiently with Target CPA: Get more conversions at a similar CPA with a fully automated bid strategy.
Fix campaigns that are limited by budget: Keep your ads running on the days your campaign has momentum by adjusting your budget.
Optimize your keyword bids: Adjust your keyword bids to get more conversions.
Set ad scheduling bid adjustments: Target customers searching on certain days or, more specifically, certain times of the day.
Set estimated best position bids: Boost your ads to the best position available in search results.
Set estimated first-page bids: Get your ads anywhere on the first page of search results.
Set estimated mainline bids: Propel your ads to the most visible area of search results with mainline bids.
Set location bid adjustments: Adjust bids on locations where you're getting the most business.
Reach more people who are interested in what you have to offer.
Add broad match keywords: Show your ads more often with broad match versions of your existing high-quality exact or phrase match keywords.
Add broad match modifier keywords: Target searches that only include specific keywords and close variants, not related concepts.
Add new keywords: Show your ads on more searches relevant to your business.
Import and re-import from Google Ads: Keep your accounts up to date while continuing to expand your online advertising reach.
Remove negative keyword conflicts: Your ads aren’t showing due to negative keyword conflicts. Resolve them to get your ads running.
Fix critical issues within your account to improve its overall health and performance.
Please note that these recommendations may have been triggered because your ad group contains ads or keywords that are paused, disapproved, pending editorial review, or added within the 2-3 days it takes for our data to refresh. We are actively working to improve our accuracy in order to capture your most recent changes.
Fix ad groups that don’t have any ads: Get ads running by adding ads to ad groups.
Fix ad groups that don’t have any keywords: Get ad groups running by adding keywords.
Learn more about how to improve campaign performance.