About dynamic search ads page feeds

Learn how to upload relevant URLs for your dynamic search ad campaigns with page feeds.

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Page feeds allow you to easily upload all the relevant URLs for your dynamic search ads in a spreadsheet format. This ensures maximum website coverage and enables the labeling and targeting of specific URLs via custom labels.

Why use page feeds for dynamic search ads?

  • Improve page freshness: Each time a feed is uploaded, the pages in the feed automatically recrawled, so if the pages aren’t already in the Bing index of your website, they’ll be added. This allows your dynamic search ad campaigns to display the most current version of your website.
  • Fine-tune auto-targets and ad copy: You have full control over what pages are included in an auto-target and as a result, can be more descriptive in your ad copy to drive further engagement.

Country/region availability

Dynamic search ads are available in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.

Create a page feed file

You can download the page feed template or create a .csv, .tsv, .xls, or .xlsx file that contains the following two columns:

Column What it is What you need to know
Page URL Contains the URLs of your website to include in the feed. Enter one URL per row.
Custom label (optional) Labels that allow you to group the URLs within the feed. Enter one or more labels per row, separated by a semicolon.
A maximum of 10 custom labels can be added per feed item (row).
Ad title (optional) Static headline that is shown instead of Microsoft's dynamically generated headline. Enter an ad title (maximum 63 characters) for the page feed item. You can include one ad title per feed item.

Note: You can have 100 feeds per account (this maximum number includes all feed types) and the maximum number of feed items (rows) per account is 5 million.

Upload a page feed file

  1. Click Shared Library in the left navigation pane (or from the global menu, click Tools > Business data.)
  2. Click Business data and click Page feeds.
  3. Click Upload.
  4. Enter the Name of your feed file and select the file to upload.
  5. Click Upload and apply.

Associate a page feed

Page feeds can be associated at the campaign level, which also applies to all the ad groups within the campaign.

  1. From the main menu on the left, click Dynamic search ads.
  2. From the page menu, click Settings.
  3. In the table, select the dynamic search ad campaign you want to apply a page feed to.
  4. Under Targeting source, select one of the following options:
    • Use Bing's index of my website. This is the default behavior of dynamic search ad campaigns on Bing.
    • Use URLs from my page feed only. Only URLs specified in the feed file will be served from this campaign. We recommend using this option for highly specific campaigns with tailored ad copy.
    • Use URLs from both Bing’s index of my website and my page feed. Pages from both sources will be used but URLs within the feed file will be given priority.
  5. Click Save.

Create custom label auto targets

  1. From the main menu on the left, click Dynamic search ads.
  2. From the page menu, click Dynamic ad targets, which will take you to the previous version of Microsoft Advertising.
  3. Click Create dynamic ad target.
  4. Select Target custom labels from my page feed(s).
  5. Select the page feeds you want to apply.
  6. Enter the name of your custom label and click the right arrow.
  7. Enter a bid for your custom label or leave it blank to use the default ad group bid.
  8. Click Save.

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