Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Page feeds allow you to easily upload all the relevant URLs for your dynamic search ads in a spreadsheet format. This ensures maximum website coverage and enables the labeling and targeting of specific URLs via custom labels.
Dynamic search ads are available in Albania, Andorra, Argentina, Aruba, Australia, Austria, Bahamas, Bangladesh, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Brunei, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Guiana, French Polynesia, Germany, Greece, Guam, Guatemala, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Mongolia, Montenegro, Montserrat, Nepal, Netherlands, New Caledonia, New Zealand, North Macedonia, Norway, Panama, Paraguay, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, Vatican City, Vietnam, United Kingdom, United States, Uruguay, and Venezuela.
You can download the page feed template or create a .csv, .tsv, .xls, or .xlsx file that contains the following two columns:
|Column||What it is||What you need to know|
|Page URL||Contains the URLs of your website to include in the feed.||Enter one URL per row. URLs must start with https:// or http://.|
|Custom label||Labels that allow you to group the URLs within the feed.||Enter one or more labels per row, separated by a semicolon.
A maximum of 10 custom labels can be added per feed item (row).
This column is required in the upload but does not need to be populated.
|Ad title (optional)||Static headline that is shown instead of Microsoft's dynamically generated headline.||Enter an ad title (maximum 63 characters) for the page feed item. You can include one ad title per feed item.|
Note: You can have 100 feeds per account (this maximum number includes all feed types) and the maximum number of feed items (rows) per account is 5 million.
Page feeds can be associated at the campaign level, which also applies to all the ad groups within the campaign.