About storefront hosting for Local Inventory Ads

Learn about Local Inventory Ads for your Microsoft shopping campaigns.

Important

Local Inventory Ads are currently available in Australia, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, the United Kingdom and United States.

Bing supports both Bing-hosted and merchant-hosted storefront for Local Inventory Ads. With a Bing-hosted storefront, you can direct customers to a Bing-hosted page, where your products and local retail store information is displayed. On the other hand, a merchant-hosted storefront lets you direct customers to your own website, where you can manage your customers shopping experiences.

Availability

We are working with retailers who have physical stores in the United Kingdom and United States.

How a merchant-hosted storefront works

Once a customer clicks on a Local Inventory Ad, the store code is passed to the merchant by Bing. Then, the merchant generates the local store landing page for the clicked product.

Merchant-hosted local storefront implementation

Feature type	What it is	How it's displayed	Landing page behavior
Full	Clicks on a local inventory ad takes a customer to the product landing page that shows an item's availability at a specific store.	Customers are shown a distance annotation (for example, 2 mi) that shows the distance to the store that sells the item.	Clicking on a "see what's in store" local inventory ad directs customers to the product landing page with details on the item's availability at a specific store.
Basic	Clicks on a local inventory ad takes a customer to a product landing page that shows an item's availability at a nearby store.	Customers are shown the in-store annotation that shows that the item is available for purchase at a nearby store.	Clicking on a "see what's in store" local inventory ad directs customers to a Bing-hosted local storefront.

Feed requirements for merchant-hosted local storefront

A local products feed contains all the products that you sell in your stores with attributes describing the products. Learn how to create and submit local product feeds here.

In addition to the required attributes for all local product feeds, for merchant-hosted local storefronts, you need to:

Add the following attributes: ads_redirect and link_template
Include the store_code URL parameter for both attributes above

Here's an example of how your feed file might look:

itemid	title	price	ads_redirect	link_template
1234	Adatum 50" 4K HDTV	$599.99	http://tailspintoys.com/1234?store={store_code}&trackingParameter=value	http://tailspintoys.com/1234?store={store_code}