Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
With combined lists, you combine existing audience lists to create a new one. Combine lists using AND, OR, and NOT conditions to reach just the right set of customers.
Purchased a tent
|AND||( List B|
Viewed an air mattress
|OR||List C )|
Viewed a sleeping bag
Audience for accessories sale
Previous website visitor
Already filed taxes
Potential new customers
Both of these examples were possible previously, but required multiple audience associations or audience exclusions. With combined lists, there's just one audience list to work with.
|Combination option||What it means|
|Any of these audiences (OR)||This will include customers who are in any of these audience lists.|
|Each of these audiences (AND)||This will include only customers who are in every single one of these audience lists.|
|None of these audiences (NOT)||This will exclude customers who are in any of these audience lists.|
Combined lists must have at least 300 members.
|Remarketing list||Can only be combined with other remarketing lists and/or dynamic remarketing lists.|
|Dynamic remarketing list||Can only be combined with other dynamic remarketing lists and/or remarketing lists.|
|Custom audience||Can only be combined with other custom audiences.|
|Similar audience||Can only be combined using a single OR condition with one other similar audience.
|Customer match||Can only be combined with other customer lists.
|In-market audience||Not eligible for combined lists.|
|LinkedIn profile targeting||Not eligible for combined lists.|
|Combined list||Combined lists cannot be combined.|
Combined lists are just one of our audience targeting options.