Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
With combined lists, you combine existing audience lists to create a new one. Combine lists using AND, OR, and NOT conditions to reach just the right set of customers.
List A Purchased a tent | AND | ( List B Viewed an air mattress | OR | List C ) Viewed a sleeping bag | = | Combined list Audience for accessories sale |
List A Previous website visitor | NOT | List B Already filed taxes | = | Combined list Potential new customers |
Both of these examples were possible previously, but required multiple audience associations or audience exclusions. With combined lists, there's just one audience list to work with.
From the top menu, select Tools > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Audiences.
Combination option | What it means |
---|---|
Any of these audiences (OR) | This will include customers who are in any of these audience lists. |
Each of these audiences (AND) | This will include only customers who are in every single one of these audience lists. |
None of these audiences (NOT) | This will exclude customers who are in any of these audience lists. |
Combined lists must have at least 300 members.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
Audience type | Restrictions |
---|---|
Remarketing list | Can only be combined with customer match lists, custom audiences, other remarketing lists and/or dynamic remarketing lists. |
Dynamic remarketing list | Can only be combined with customer match lists, custom audiences, other dynamic remarketing lists and/or remarketing lists. |
Custom audience | Can be combined with other custom audiences, customer match lists, remarketing lists and/or dynamic remarketing lists. |
Similar audience | Can only be combined using a single OR condition with one other similar audience. |
Customer match | Can be combined with remarketing lists and/or dynamic remarketing lists or custom audiences. |
In-market audience | Not eligible for combined lists. |
LinkedIn profile targeting | Not eligible for combined lists. |
Combined list | Combined lists cannot be combined. |
Combined lists are just one of our audience targeting options.