Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
With combined lists, you combine existing audience lists to create a new one. Combine lists using AND, OR, and NOT conditions to reach just the right set of customers.
List A Purchased a tent | AND | ( List B Viewed an air mattress | OR | List C ) Viewed a sleeping bag | = | Combined list Audience for accessories sale |
List A Previous website visitor | NOT | List B Already filed taxes | = | Combined list Potential new customers |
Both of these examples were possible previously, but required multiple audience associations or audience exclusions. With combined lists, there's just one audience list to work with.
Combination option | What it means |
---|---|
Any of these audiences (OR) | This will include customers who are in any of these audience lists. |
Each of these audiences (AND) | This will include only customers who are in every single one of these audience lists. |
None of these audiences (NOT) | This will exclude customers who are in any of these audience lists. |
Combined lists must have at least 300 members.
Audience type | Restrictions |
---|---|
Remarketing list | Can only be combined with customer match lists, custom audiences, other remarketing lists and/or dynamic remarketing lists. |
Dynamic remarketing list | Can only be combined with customer match lists, custom audiences, other dynamic remarketing lists and/or remarketing lists. |
Custom audience | Can be combined with other custom audiences, customer match lists, remarketing lists and/or dynamic remarketing lists. |
Similar audience | Can only be combined using a single OR condition with one other similar audience. |
Customer match | Can be combined with remarketing lists and/or dynamic remarketing lists or custom audiences. |
In-market audience | Not eligible for combined lists. |
LinkedIn profile targeting | Not eligible for combined lists. |
Combined list | Combined lists cannot be combined. |
Combined lists are just one of our audience targeting options.