Use goal categories to segment your conversion goals

Learn about goal categories and how to use them to organize your conversion goals.
Note

This new setting for conversion goals is mandatory. When you edit an existing goal, you will need to assign a category to it.

Goal category is a new required setting when you create or edit a conversion goal. You can use goal categories to segment your goals and their performance metrics in a way that is meaningful to your business. Goal categories don't affect performance—they are just here to help keep your conversion goals organized.

Your options for goal category depend on your conversion goal type. We have classified the goal categories as either Sales categories, Leads categories, or Other categories.

Goal type Sales categories Leads categories Other categories
Destination URL
  • Purchase
  • Add to cart
  • Begin checkout
  • Subscribe
  • Submit lead form
  • Book appointment
  • Sign-up
  • Request quote
  • Get directions
  • Outbound click
  • Contact
  • Page view
  • Other
Duration
  • Other
Pages viewed per visit
  • Other
Event
  • Purchase
  • Add to cart
  • Begin checkout
  • Subscribe
  • Submit lead form
  • Book appointment
  • Sign-up
  • Request quote
  • Get directions
  • Outbound click
  • Contact
  • Page view
  • Other
Mobile app install
  • Download
Offline conversions
  • Purchase
  • Add to cart
  • Begin checkout
  • Subscribe
  • Submit lead form
  • Book appointment
  • Sign-up
  • Request quote
  • Get directions
  • Outbound click
  • Contact
  • Page view
  • Other
Product*
  • Purchase
In-store transactions*
  • Purchase

*Not everyone has this goal type currently.

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