Smart campaigns: Set up tracking tags using

If you built your website on, read this article to learn how to set up tracking tags on it.

If you created and manage your website with, you can add and manage your tracking tag there.

Implementing UET using

Before completing the following steps at copy your Microsoft Advertising Universal Event Tracking (UET) tag ID. Select Customer action tracking > View tracking tag and copy the tag ID.

  1. Download the official Microsoft Advertising UET plugin from as a zip file and upload it to your website within WordPress. Otherwise you can install the plugin directly from the WordPress plugins store.
  2. Once the plugin is installed, select Activate plugin and follow the configuration instructions.
  3. Enter your UET Tag ID in the Microsoft Advertising UET Tag settings page in WordPress and select Save.

To validate that your Microsoft Advertising Universal Event Tracking (UET) tag is working in, download and install UET Tag Helper. Go to your website and verify that a UET event is received and that the Tag ID matches the tag ID that you copied from Microsoft Advertising.

See more videos...