Smart campaigns: Set up tracking tags using

If you built your website on, read this article to learn how to set up tracking tags on it.
  • This article shows how to set up tracking tags for smart campaigns using Please refer to's Support page for more information.
  • Microsoft Advertising is not responsible for's processes or documentation, nor for changes made to's processes or documentation.
  • and are different platforms. This article is about

If you created and manage your website with, you can add and manage your tracking tag there.

Implementing tracking tags using

  1. Copy your tracking tag. If you don't have it handy, you can find it by clicking the More options icon on your campaign's Customer action tracking pane and selecting View tracking tag.
  2. Log in to your dashboard and select your website from My Blogs.
  3. There are several ways to add a tracking tag to your website. Here are two approaches (note that you need to have a Business plan to do these):
    1. Use a plugin: From your dashboard, click Plugins and search for a plugin that allows you to insert the tag into your site's headers or footers.
    2. Edit the theme file: Select Appearance > Editor to edit the theme file and add the tracking tag to the header of your site.

See more videos...