Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
A critical part of setting up customer action tracking is adding a tracking tag to your website's code. This tag will report what customers do on your website to Microsoft Advertising.
You need to add the tracking tag to every page of your website.
From the collapsible menu on the left, select All campaigns > Campaign details for the campaign you want to edit.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Campaigns > Campaign details for the campaign you want to edit.
If you created and manage your website with one of the following website platforms, you can use it to add and manage your tracking tag.