To use this feature, you will need to have Universal Event Tracking (UET) set up. Learn more about UET.
With view-through conversions, when an audience ad plants the idea of your product or service in a customer's mind, that ad gets credit for the eventual conversion, even if the customer never clicked the ad. An audience ad impression counts as a conversion when this happens:
By default, view-through conversions are counted the same as other conversions, and are therefore included in the figure you see in the All conv. column of your tables and reports. To change this setting:
From the collapsible menu on the left, select All campaigns > Settings > Account level options.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Settings > Account level options.
View-through conversions aren't included in the All conv. CPA column—even when they are included in the All conv. column.
The view-through conversion window is the time between an impression and the last moment you want this impression to count towards a view-through conversion.
By default, all UET-based conversion goals are set with a view-through conversion window of 1 day. For new conversion goals, you can change this setting on the Goal details page when you create the goal. To change this setting for existing conversion goals:
From the top menu, select Tools > Conversion goals.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select Conversion goals.