Types of audiences

Remarketing: Target people who have visited your site before

Target people who have visited your website before, using remarketing lists with Universal Event Tracking (UET).
Important

Ensure proper consent transmission for users visiting from the European Economic Area (EEA), the United Kingdom, and Switzerland by implementing Consent Mode or the Transparency and Consent Framework (TCF) with your UET tags to avoid any negative impact on conversion attribution and remarketing segments. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). Learn more

Note

If you're advertising in connection with any financial, insurance, education, career and employment, and/or housing services, you cannot use individuals' demographics—such as age, gender, location, etc.—for the purpose of personalizing advertising, segmenting, or profiling customers.

When people look for products and services online, they rarely convert on their first visit. That's where remarketing comes in. Remarketing lets you improve your return on investment by optimizing your campaigns for people who have visited your website before.

Why use remarketing?

  • Reel them back in. Appeal to all or a subset of visitors who did not convert.
  • Get repurchases. Exclude, upsell, or cross-sell to existing customers.
  • Drive higher ROI (return on investment). Prequalify the customers who see your ads.

Requirements

Before you start setting up remarketing, make sure you have:

Using remarketing lists


Note

Remarketing is just one of our audience targeting options.