Smart campaigns: How your settings for locations, products, and services affect who sees your ads

Smart campaigns: How your settings for locations, products, and services affect who sees your ads

When you create a smart campaign, you give us several important pieces of information about your business:

• Your business category
• The keyword themes you want to advertise
• The language you want to advertise in
• The geographic locations you want your ads to run in

Our AI uses these settings to inform:

• What search phrases should trigger your ads
• Which people we should show your ads to
• Where in the world your ads should be shown

These are critical factors in the success of an ad campaign! As you monitor your smart campaign's performance, consider these settings and make adjustments as you see fit.

Editing your business category, products, services, or language

1. From the collapsible menu on the left, select All campaigns > Campaign details for the campaign you want to edit.
2. In the Keyword themes pane, select Edit.
3. Update your settings.

   As you add keyword themes, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search on the Microsoft Search Network for these keyword themes (within the locations you are targeting) each month.

4. Select Save.

Note

We will suggest some keyword themes based on your website and the business category you've selected. We recommend adding any variation that is relevant to what you're advertising to maximize your campaign's reach.

Editing the geographic location you want to advertise in

1. From the collapsible menu on the left, select All campaigns > Campaign details for the campaign you want to edit.
2. In the Locations pane, select Edit locations.
3. Update your settings.

   As you adjust the radius or add locations, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search for your keyword themes within these locations on the Microsoft Search Network each month.

4. Select Save.

Note

You can either target a radius around your business address or within a specific location (country/region, state/province, city, or ZIP/postal code).