Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
When you create a smart campaign, you give us several important pieces of information about your business:
Our AI uses these settings to inform:
These are critical factors in the success of an ad campaign! As you monitor your smart campaign's performance, consider these settings and make adjustments as you see fit.
As you add keyword themes, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search on the Microsoft Search Network for these keyword themes (within the locations you are targeting) each month.
We will suggest some keyword themes based on your website and the business category you've selected. We recommend adding any variation that is relevant to what you're advertising to maximize your campaign's reach.
As you adjust the radius or add locations, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search for your keyword themes within these locations on the Microsoft Search Network each month.
You can either target a radius around your business address or within a specific location (country/region, state/province, city, or ZIP/postal code).