Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
The key to success in online advertising is creating ads that are relevant, clear, and accurate. To help you do just that, we have a detailed Microsoft Advertising policies website laying out what makes a great ad and what is and isn't allowed in an ad.
When you create a smart campaign, edit an ad, or add an ad, all of your ad text goes through a review against these policies. So familiarizing yourself with the policies before you submit can make your approval process much quicker. Think of them as the playbook that'll lead you to victory!
Microsoft Advertising policies cover the following areas (Note: Some of these policies are not relevant to smart campaigns):
Visit the Ad style policies page for details on:
Visit the Ad content policies page for details on:
Visit the URLs and landing page policies page for details on:
Visit the Adult content policies page for details on:
To participate in the Adult Advertising Program, complete and submit the Adult advertising program participation form.
Visit the Financial products and services policies page for details on:
Visit the Gambling and contests policies page for details on:
Visit the Intellectual property policies page for details on:
Visit the Microsoft Audience Ads policies page for details on:
Visit the Pharmacy and health care products and services policies page for details on:
Visit the Image, audio, and video policies page for details on:
Visit the Ad Extensions policies page for details on:
Visit the Product Ads policies page for details on:
Visit the Remarketing in paid search policies page for details on:
Visit the Relevance and quality policies page for details on:
Visit the Disallowed content policies page for details on:
Visit the Disallowed products and services policies page for details on:
Visit the Misleading content policies page for details on:
Visit the Privacy and data protection policies page for details on:
Visit the Software and downloads policies page for details on:
Many policies vary by the country/region in which the ad is displayed. On each policy page, these variations are called out by country/region name.