Similar audiences: Reach a wider qualified set of customers
Similar audiences: Reach a wider qualified set of customers
Learn how to use similar audiences to get you ads in front of a wider, qualified set of customers.Note
This feature is available in all Microsoft Advertising markets.
Connect to more qualified customers with similar audiences, generated automatically by Microsoft Advertising based on your existing remarketing lists. Similar audiences connect you with new customers who have similar behaviors and attributes to people you are already targeting.
How similar audiences work
Notes
- You must have at least one remarketing list that has active associations with at least 300 users for Microsoft Advertising to generate a similar audience.
- A similar audience needs to have at least 300 users on the Microsoft Advertising Network before it can be associated with an active campaign or ad group.
- A similar audience takes up to seven days to build and targeting for it won't take effect until that point.
With similar audiences, Microsoft Advertising does all the work for you. We analyze your existing remarketing lists and then comb web searchers and visitors on the Microsoft Advertising Network for new potential customers who show similar attributes to the people on your lists. We base this analysis on a variety of signals, including search history, activity on Bing and other Microsoft properties, and user profile data.
If we've identified a similar audience that's large enough, then it's available for you to use right away.
Using similar audiences
Note
Similar audiences are just one of our audience targeting options.