Advertising Editor Advertising Intelligence

Using a final URL suffix

Learn about the final URL suffix and how to set one up.

A final URL suffix is a set of tracking parameters to be added to the end of your landing page URL. Having these parameters in a final URL suffix means that these parameters are always sent to the landing page.

What parameters can I use in a final URL suffix?

Each suffix can contain one of the following types of values: a static URL parameter, a value that references a Microsoft Advertising URL parameter, or any parameter listed in What tracking or URL parameters can I use?

Keep in mind:

  • Suffix values can't begin with ?, &, or # (though & can be used to separate parameters).
  • Suffix values can't contain {lpurl}, {ignore}, {escapeurl}, or other variations of a final URL placeholder. For more information, see What tracking or URL parameters can I use?
  • A final URL suffix needs to appear after the final URL but before any # (URL fragment symbol).

How do I set a final URL suffix?

Set a final URL suffix at the account level expando image

  1. From the collapsible menu on the left, select All campaigns > Settings > Account level options.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Settings > Account level options.

  2. For Final URL suffix, enter your parameter or parameters.
  3. Select Save.
Set a final URL suffix at the campaign level expando image

  1. From the collapsible menu on the left, select Campaigns.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Campaigns.

  2. Select the appropriate campaign.
  3. Select Settings.
  4. Under Campaign URL options, select Final URL suffix and enter your parameter or parameters.
  5. Select Save.
Set a final URL suffix at the ad group, keyword level, or dynamic ad target level expando image

  1. From the collapsible main menu on the left, select All campaigns, and then either Ad groups, Keywords, or Dynamic ad targets.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns, and then select either Ad groups, Keywords, or Dynamic ad targets.

  2. Make sure that the Final URL suffix column is visible. If it isn't:
    1. Select Columns > Modify columns.
    2. Select Attributes.
    3. Next to Final URL suffix, select Add.
    4. Select Apply.
  3. For the appropriate ad group, keyword, or target, hover over the Final URL suffix column and select the pencil icon.
  4. Enter your parameter or parameters.
  5. Select Save.
Set a final URL suffix at the ad level expando image

  1. From the collapsible menu on the left, select All campaigns > Ads & extensions > Ads.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.

  2. Hover over the appropriate ad and click the pencil icon when it appears.
  3. Select Ad URL options.
  4. Enter your parameter or parameters in the Final URL suffix box.
  5. Select Save.
Set a final URL suffix at the product group level (product ads only) expando image

  1. From the collapsible menu on the left, select All campaigns > Product groups.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Product groups.

  2. Select the name of the appropriate ad group.
  3. Make sure that the Final URL suffix column is visible. If it isn't:
    1. Select Columns > Modify columns.
    2. Select Attributes.
    3. Next to Final URL suffix, select Add.
    4. Select Apply.
  4. For the appropriate product group, hover over the Final URL suffix column and select the pencil icon.
  5. Enter your parameter or parameters.
  6. Select Save.
Note

You can set a final URL suffix at any level, but if you've set different ones at multiple levels, we'll default to the lowest level available. We don't combine values from different levels.

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