Setting up and managing feeds

Learn how to upload, update, and manage your feeds.

Microsoft Advertising feeds—such as ad customizer feeds—are managed in the Business data section of your Shared Library.

Uploading a feed file

  1. Click Shared Library in the left navigation pane (or from the global menu, click Tools > Business data).
  2. Click Business data and then select the type of feed you want to upload.
  3. Click the Upload button.
  4. Give your feed a unique name.
  5. Click Browse to find your feed file. Note: This file must be saved as one of the following formats: .csv, .tsv, or .xlsx.
  6. You can then either Upload and preview (allowing you to review and fix any errors before applying) or Upload and apply.

Managing feeds after uploading

To see the feeds you've uploaded:

  1. Click Shared Library in the left navigation pane (or from the global menu, click Tools > Business data).
  2. Click Business data and then select the type of feed you want to review.

You can then make changes to one of these feeds by re-uploading an edited version of the feed:

Update: Add, change, or remove some of your feed's items expando image
  1. Click on the name of a feed.
  2. For your updates to match up correctly, make sure the Item ID column is present in the feed's table. If it is not shown by default, you will need to add it:
    1. Click Columns > Modify columns.
    2. Click Attributes.
    3. Next to Item ID, click Add.
    4. Click Apply.
  3. Click Download to get the feed in spreadsheet form.
  4. Remove any feed item rows from the spreadsheet that you don't want to update. Feed items that aren't listed in your edited feed will not be affected by the upload.
  5. Add an Action column to the spreadsheet. This column tells us what to do:
    • Enter Add in a blank row to add a new feed item. The Item ID column should be empty for added feed items.
    • Enter Set in the row of a feed item you want to change and then edit the information in any column except the Item ID column.
    • Enter Remove in the row of a feed item you want to remove. For feed items to be removed, the only required columns are the Action and Item ID columns.

    Important

    Your edited feed file must not contain any columns that aren't present in your previous feed.

  6. In Microsoft Advertising, click Upload spreadsheet.
  7. Select Update.
  8. Click Browse to find the edited feed file. Note: This file must be saved as one of the following formats: .csv, .tsv, or .xlsx.
  9. Click either Upload and preview (allowing you to review and fix any errors before applying) or Upload and apply.
Replace: Replace all of your feed's items expando image
  1. Click on the name of a feed.
  2. Click Upload spreadsheet.
  3. Select Replace.
  4. Click Browse to find your new feed file. Note: This file must be saved as one of the following formats: .csv, .tsv, or .xlsx.

    Important

    Your new feed file must not contain any columns that aren't present in your previous feed.

  5. Click either Upload and preview (allowing you to review and fix any errors before applying) or Upload and apply.
Schedule: Set schedules to update your feeds expando image

You can schedule feed uploads to keep your feed data up to date.

What you need to know:

  • Feed schedules can be created only for ad customizers, Dynamic Search Ads, and Dynamic Data Extensions.
  • Updates can be made every 6 hours, every 12 hours, daily, weekly, or monthly.
  • You can set only one schedule per feed.

Create a feed schedule

  1. Click on the name of a feed.
  2. Click on the Schedules tab and then Schedule feed uploads.
  3. Select the Frequency and URL.
  4. Optional: Enter Username and Password.
  5. Click Save.

Edit a feed schedule

  1. Click on the name of a feed.
  2. Click on the Schedules tab and then select one of the following options:
    • Edit to change schedule fields.
    • Pause current schedule.
    • Remove current schedule.
    • Update now to manually update feed immediately.

View upload history

  1. Select the feed type.
  2. Click on the Upload history tab.
  3. Click Download all results or Download errors only to view upload details.

View schedule settings
Select the feed type and from the table, you can see the Schedule and Last run time for each feed.

Use Google Sheets feed
You can also download your feed file from Google Docs. Keep in mind that we only accept .csv or .tsv formats for feed files from Google.

  1. Open your feed file in Google Docs.
  2. Click File and select Publish to the web.
  3. Select either Comma-separated values (.csv) or Tab-separated values (.tsv).
  4. Click Publish.
  5. Copy the generated link and use the link as your automatic download URL.

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