This article will show you how to create a UET tag, add it to your website, modify it for advanced tracking and targeting features, and troubleshoot issues you may encounter.
Don't know what UET is? Check out What is UET and how can it help me?
Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Microsoft Advertising and then add the UET tag tracking code to every page of your website.
You need to be able to edit your website's code in order to add your UET tag tracking code. If you're not sure how to edit your website's code, contact your webmaster.
After you create a UET tag, the next step is to add the UET tag tracking code to your website. We recommend that you, or your webmaster, add it to every page of your website in the head or body section.
You have a few options when working with UET tags. You can either add the UET tag tracking code directly into your website's code using JavaScript or use a third-party tag manager. Additionally, if your website was built on a website platform (such as Shopify or WordPress), you can use that system to add your UET tag.
You can add the UET tag tracking code anywhere in your webpage's head section (before the closing head tag: "</head>") or body section (before the closing body tag: "</body>").
Tag managers replace static tags with dynamic tags that are easier to implement and update. The dynamic tag is a container, a small snippet of code that allows you to dynamically insert tags into your website. You can think of the container tag as a bucket that holds other types of tags.
UET works with all major tag management systems. Here is the current list of (and links to instructions for) tested and supported tag managers:
UET is designed to work with all major website platforms. Here is the current list of (and links to instructions for) tested and supported platforms that allow you to install UET tags:
Although common, single-page application (SPA) websites are challenging to track. With SPAs, content is dynamically loaded without a typical navigation event occurring. In a sense, the page is only loaded once. However, from an analytics and goal-tracking standpoint, it is necessary to treat each separate navigation as a new page load.
SPA websites are required to use the JavaScript UET tag tracking code. If you recently added your UET tracking code, it might already be enabled for SPA tracking by default. To verify, you can check whether your tag snippet has the following bolded text or not:
<script>
(function(w,d,t,r,u) {var f,n,i;w[u]=w[u]||[] ,f=function(){var o={ti:"TAG_ID_HERE", enableAutoSpaTracking: true}; o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")} ,n=d.createElement(t),n.src=r,n.async=1,n.onload=n .onreadystatechange=function() {var s=this.readyState;s &&s!=="loaded"&& s!=="complete"||(f(),n.onload=n. onreadystatechange=null)},i= d.getElementsByTagName(t)[0],i. parentNode.insertBefore(n,i)})(window,document,"script"," //bat.bing.com/bat.js","uetq");
</script>
If your tag snippet does not contain the above parameter and you want to make use of auto-SPA tracking, you can go to the Microsoft Advertising UI and get the new event snippet with the above behavior enabled by default. You can then update your website to use the new snippet.
You might want to disable this behavior if you are already tracking SPA pageviews manually. To do so, change the value of the enableAutoSpaTracking parameter in your tag snippet to false. You may also want to disable this if your website does not use browser history state for navigation, although we recommend keeping it turned on if you're not sure.
For legacy instructions on manually tracking SPA pageviews, see below:
SPA events are triggered using the same syntax as with custom events, with the action 'page_view' and at a required 'page_path' parameter ('page_title' is optional). The parameter 'page_path' must start with a '/'. Example:
window.uetq = window.uetq || [];
window.uetq.push('event', 'page_view', { 'page_path': '/spa_page' });
If you’re sending page_view events, you need to make sure you don't have any custom event conversion goals or remarketing lists that have their "event action" parameter set to "page_view".
Here are three different ways of triggering SPA events. Note that we recommend using the first way. For each option, we have a sample webpage that you can visit to see the appropriate code in action.
Some targeting and tracking features require you to modify your UET tag. The instructions below assume that you have already created a UET tag and added it to your website.
Once you've created a custom event conversion goal or remarketing list using custom events (see How to track custom events with UET), you need to add the custom event JavaScript to your UET tag tracking code. Let's say that the custom event you want to track on your webpage is people selecting a "Download now" button on one of your webpages.
<head>Your page title
</head>
<body>
// Let's say this is where you pasted the UET tag in Step 1.
<script>Your UET tag is here.</script>
// Here is where to paste the following JavaScript:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
</script>
...
<button>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});}
</script>
...
<button>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
}
</script>
...
<button OnClick="GetCustomEvent()">Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
}
</script>
...
<button OnClick="GetCustomEvent()>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'downloadbuttonselect', {});
}
</script>
...
<button OnClick="GetCustomEvent()>Download now</button>
...
</body>
To see an example of a custom event UET tag tracking code installed in the body of a webpage, visit this webpage (English only), right-click in the webpage, and then select View source or View page source depending on your browser. On this page, you'll also see some buttons. Selecting each button will trigger a custom event. If you use a third-party monitoring tool like Fiddler, you can see the HTTP request generated to bat.bing.com to report each custom event.
For example custom e-commerce events, see Example custom events for e-commerce customers.
Once you've created a variable revenue conversion goal (see How to report variable revenue with UET), you need to edit the UET tracking code to support it.
Let's look at how to pass variable revenue for a destination URL type goal in PHP pages. In the below example, it's reading a dynamic value for the variable revenue from a JavaScript function. You can just as easily send a static value or read from a JavaScript variable or HTML element.
To add the code to PHP pages using your webpage editor, see the sample UET tag tracking code below:
<script>
(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[] ,f=function(){var o={ti:"TAG_ID_HERE"}; o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")} ,n=d.createElement(t),n.src=r,n.async=1,n.onload=n .onreadystatechange=function() {var s=this.readyState;s &&s!=="loaded"&& s!=="complete"||(f(),n.onload=n. onreadystatechange=null)},i= d.getElementsByTagName(t)[0],i. parentNode.insertBefore(n,i)})(window,document,"script"," //bat.bing.com/bat.js","uetq");
</script>
<script> function GetRevenueValue() { return 6; }
</script>
<script>
window.uetq = window.uetq || []; window.uetq.push('event', '', {'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'});
</script>
<script> function GetRevenueValue() { return 6; } </script>
You’ll need to replace this section with your own JavaScript function.
<script> window.uetq = window.uetq || []; window.uetq.push('event', '', {'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'}); </script>
Tip: Search for the "</body>" tag and place the UET tag tracking code immediately above it.
Now that you know the code to append to the end of the UET tag tracking code for destination URL conversion goals, here are a few others you might want to try:
There is different code you need to append to report variable revenue for an event conversion goal. If you are using the same JavaScript function as in Step 2, it would look like this:
<script> window.uetq = window.uetq || []; window.uetq.push('event', 'Event action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value', 'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'}); </script>
Note: To see the complete list of currency codes, see Conversion Goal Revenue Currencies.
Once you've created a dynamic remarketing list (see Dynamic remarketing lists: Remarketing for products), you need to add custom parameters to your UET tag tracking code to make it work.
Add the following JavaScript in each page of your website:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'ecomm_prodid': 'Replace_with_Product_ID', 'ecomm_pagetype': 'Replace_with_Page_Type'});
</script>
'ecomm_prodid': ['Replace_with_Product_ID_1','Replace_with_Product_ID_2','Replace_with_Product_ID_3']
In the above JavaScript, change the following parameters:
The product ID in your JavaScript code must match an ID in your Microsoft Merchant Center product feed.
Dynamic remarketing list you're tracking | Required page type |
---|---|
General visitors | 'ecomm_pagetype': 'home' 'ecomm_pagetype': 'category' 'ecomm_pagetype': 'other' Note: Any user not included in the page type for searchresults, product, cart, or purchase will be included in the general visitors audience. |
Product searchers |
'ecomm_pagetype': 'searchresults' |
Product viewers |
'ecomm_pagetype': 'product' |
Shopping cart abandoners |
'ecomm_pagetype': 'cart' |
Past buyers | 'ecomm_pagetype': 'purchase' |
Note: Customers who buy a product are added to the "past buyers" list and are removed from other lists (for that particular product). For this to work, the UET tag on your purchase confirmation page must send both product ID (ecomm_prodid) and pagetype (ecomm_pagetype).
To see an example of a dynamic remarketing UET tag tracking code installed in the body of a webpage, visit this webpage (English only), right-click in the webpage, and then select View source or View page source depending on your browser. On this page, you can also define a product ID and page type, and then select a button to trigger a custom event for this dynamic remarketing list. If you use a third-party monitoring tool like Fiddler, you can see the HTTP request generated to bat.bing.com to report each custom event.
As discussed in the above sections, certain Microsoft Advertising features require you to add and modify a JavaScript snippet to your existing UET tag:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'ecomm_prodid': 'Replace_with_Product_ID', 'ecomm_pagetype': 'Replace_with_Page_Type'});
</script>
If you are implementing more than one of these features, there are a couple things to keep in mind:
In this case, you will need to have two separate snippets in your webpage's code:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value', 'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
The easiest way to validate that your UET tag is working properly on any given webpage is to use UET Tag Helper (a browser extension):
You can also use Microsoft Advertising to validate:
Tag name | |
---|---|
What it is: The name of the UET tag. |
Why it's important: When you create a conversion goal or remarketing list, you select the name of the UET tag that you want to use. |
Tag description | |
What it is: The optional description for the UET tag. |
Why it's important: It helps you identify the UET tag. We recommend adding the website page name or URL. |
Tag ID | |
What it is: The ID Microsoft Advertising associates with the UET tag. |
Why it's important: The Conversion goals page lists the UET tag ID associated with the goal and you can view the UET tag tracking code. |
Tracking status | |
What it is: This is the status of the UET tag. It can be unverified, tag active, or tag inactive. |
Why it's important: Lets you know if your UET tag is working or not. Unverified: Microsoft Advertising hasn’t received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix. Tag active: Your UET tag is working and sending user activity data to Microsoft Advertising. Tag inactive: Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
|
Goals | |
What it is: This is the number of conversion goals that use this UET tag. |
Why important: It is a link that takes you to the Conversion goals page with only the goals associated with this tag displayed. |
Audiences | |
What it is: This is the number of audiences that use this UET tag. |
Why important: It is a link that takes you to the Audience page with only the audiences associated with this tag displayed. |
Action | |
What it is: A link that opens the UET tag tracking code box. |
Why important: It allows you to email, copy, or download the UET tag tracking code at any time. |
Limitations of the tracking status column: While we believe the tracking status will help you validate your setup, we do want to call out that the following cannot be verified from the tracking status column:
Therefore, we recommend using UET Tag Helper to validate your tag on your individual webpages.
Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Microsoft Advertising and then add the UET tag tracking code to every page of your website.
You need to be able to edit your website's code in order to add your UET tag tracking code. If you're not sure how to edit your website's code, contact your webmaster.
After you create a UET tag, the next step is to add the UET tag tracking code to your website. We recommend that you, or your webmaster, add it to every page of your website in the head or body section.
You have a few options when working with UET tags. You can either add the UET tag tracking code directly into your website's code using JavaScript or use a third-party tag manager. Additionally, if your website was built on a website platform (such as Shopify or WordPress), you can use that system to add your UET tag.
You can add the UET tag tracking code anywhere in your webpage's head section (before the closing head tag: "</head>") or body section (before the closing body tag: "</body>").
Tag managers replace static tags with dynamic tags that are easier to implement and update. The dynamic tag is a container, a small snippet of code that allows you to dynamically insert tags into your website. You can think of the container tag as a bucket that holds other types of tags.
UET works with all major tag management systems. Here is the current list of (and links to instructions for) tested and supported tag managers:
UET is designed to work with all major website platforms. Here is the current list of (and links to instructions for) tested and supported platforms that allow you to install UET tags:
Although common, single-page application (SPA) websites are challenging to track. With SPAs, content is dynamically loaded without a typical navigation event occurring. In a sense, the page is only loaded once. However, from an analytics and goal-tracking standpoint, it is necessary to treat each separate navigation as a new page load.
SPA websites are required to use the JavaScript UET tag tracking code. SPA events are triggered using the same syntax as with custom events, with the action 'page_view' and at a required 'page_path' parameter ('page_title' is optional). The parameter 'page_path' must start with a '/'. Example:
window.uetq = window.uetq || [];
window.uetq.push('event', 'page_view', { 'page_path': '/spa_page' });
Here are three different ways of triggering SPA events. Note that we recommend using the first way. For each option, we have a sample webpage that you can visit to see the appropriate code in action.
Some targeting and tracking features require you to modify your UET tag. The instructions below assume that you have already created a UET tag and added it to your website.
Once you've created a custom event conversion goal or remarketing list using custom events (see How to track custom events with UET), you need to add the custom event JavaScript to your UET tag tracking code. Let's say that the custom event you want to track on your webpage is people selecting a "Download now" button on one of your webpages.
<head>Your page title
</head>
<body>
// Let's say this is where you pasted the UET tag in Step 1.
<script>Your UET tag is here.</script>
// Here is where to paste the following JavaScript:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
</script>
...
<button>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});}
</script>
...
<button>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
}
</script>
...
<button OnClick="GetCustomEvent()">Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
}
</script>
...
<button OnClick="GetCustomEvent()>Download now</button>
...
</body>
<head>Your page title
</head>
<body>
<script>Your UET tag is here.</script>
<script>
function GetCustomEvent() {
window.uetq = window.uetq || [];
window.uetq.push ('event', 'downloadbuttonselect', {});
}
</script>
...
<button OnClick="GetCustomEvent()>Download now</button>
...
</body>
To see an example of a custom event UET tag tracking code installed in the body of a webpage, visit this webpage (English only), right-click in the webpage, and then select View source or View page source depending on your browser. On this page, you'll also see some buttons. Selecting each button will trigger a custom event. If you use a third-party monitoring tool like Fiddler, you can see the HTTP request generated to bat.bing.com to report each custom event.
For example custom e-commerce events, see Example custom events for e-commerce customers.
Once you've created a variable revenue conversion goal (see How to report variable revenue with UET), you need to edit the UET tracking code to support it.
Let's look at how to pass variable revenue for a destination URL type goal in PHP pages. In the below example, it's reading a dynamic value for the variable revenue from a JavaScript function. You can just as easily send a static value or read from a JavaScript variable or HTML element.
To add the code to PHP pages using your webpage editor, see the sample UET tag tracking code below:
<script>
(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[] ,f=function(){var o={ti:"TAG_ID_HERE"}; o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")} ,n=d.createElement(t),n.src=r,n.async=1,n.onload=n .onreadystatechange=function() {var s=this.readyState;s &&s!=="loaded"&& s!=="complete"||(f(),n.onload=n. onreadystatechange=null)},i= d.getElementsByTagName(t)[0],i. parentNode.insertBefore(n,i)})(window,document,"script"," //bat.bing.com/bat.js","uetq");
</script>
<script> function GetRevenueValue() { return 6; }
</script>
<script>
window.uetq = window.uetq || []; window.uetq.push('event', '', {'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'});
</script>
<script> function GetRevenueValue() { return 6; } </script>
You’ll need to replace this section with your own JavaScript function.
<script> window.uetq = window.uetq || []; window.uetq.push('event', '', {'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'}); </script>
Tip: Search for the "</body>" tag and place the UET tag tracking code immediately above it.
Now that you know the code to append to the end of the UET tag tracking code for destination URL conversion goals, here are a few others you might want to try:
There is different code you need to append to report variable revenue for an event conversion goal. If you are using the same JavaScript function as in Step 2, it would look like this:
<script> window.uetq = window.uetq || []; window.uetq.push('event', 'Event action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value', 'revenue_value': GetRevenueValue(), 'currency': 'Replace_with_Currency_Code'}); </script>
Note: To see the complete list of currency codes, see Conversion Goal Revenue Currencies.
Once you've created a dynamic remarketing list (see Dynamic remarketing lists: Remarketing for products), you need to add custom parameters to your UET tag tracking code to make it work.
Add the following JavaScript in each page of your website:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'ecomm_prodid': 'Replace_with_Product_ID', 'ecomm_pagetype': 'Replace_with_Page_Type'});
</script>
In the above JavaScript, change the following parameters:
The product ID in your JavaScript code must match an ID in your Microsoft Merchant Centerr r product feed.
Dynamic remarketing list you're tracking | Required page type |
---|---|
General visitors | 'ecomm_pagetype': 'home' 'ecomm_pagetype': 'category' 'ecomm_pagetype': 'other' Note: Any user not included in the page type for searchresults, product, cart, or purchase will be included in the general visitors audience. |
Product searchers |
'ecomm_pagetype': 'searchresults' |
Product viewers |
'ecomm_pagetype': 'product' |
Shopping cart abandoners |
'ecomm_pagetype': 'cart' |
Past buyers | 'ecomm_pagetype': 'purchase' |
Note: Customers who buy a product are added to the "past buyers" list and are removed from other lists (for that particular product). For this to work, the UET tag on your purchase confirmation page must send both product ID (ecomm_prodid) and pagetype (ecomm_pagetype).
To see an example of a dynamic remarketing UET tag tracking code installed in the body of a webpage, visit this webpage (English only), right-click in the webpage, and then select View source or View page source depending on your browser. On this page, you can also define a product ID and page type, and then select a button to trigger a custom event for this dynamic remarketing list. If you use a third-party monitoring tool like Fiddler, you can see the HTTP request generated to bat.bing.com to report each custom event.
As discussed in the above sections, certain Microsoft Advertising features require you to add and modify a JavaScript snippet to your existing UET tag:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'ecomm_prodid': 'Replace_with_Product_ID', 'ecomm_pagetype': 'Replace_with_Page_Type'});
</script>
If you are implementing more than one of these features, there are a couple things to keep in mind:
In this case, you will need to have two separate snippets in your webpage's code:
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', '', {'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push ('event', 'Replace_with_Event_Action', {'event_category': 'Replace_with_Event_Category', 'event_label': 'Replace_with_Event_Label', 'event_value': 'Replace_with_Event_Value', 'revenue_value': 'Replace_with_Revenue_Value', 'currency': 'Replace_with_Currency_Code'});
</script>
The easiest way to validate that your UET tag is working properly on any given webpage is to use UET Tag Helper (a browser extension):
You can also use Microsoft Advertising to validate:
Tag name | |
---|---|
What it is: The name of the UET tag. |
Why it's important: When you create a conversion goal or remarketing list, you select the name of the UET tag that you want to use. |
Tag description | |
What it is: The optional description for the UET tag. |
Why it's important: It helps you identify the UET tag. We recommend adding the website page name or URL. |
Tag ID | |
What it is: The ID Microsoft Advertising associates with the UET tag. |
Why it's important: The Conversion goals page lists the UET tag ID associated with the goal and you can view the UET tag tracking code. |
Tracking status | |
What it is: This is the status of the UET tag. It can be unverified, tag active, or tag inactive. |
Why it's important: Lets you know if your UET tag is working or not. Unverified: Microsoft Advertising hasn’t received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix. Tag active: Your UET tag is working and sending user activity data to Microsoft Advertising. Tag inactive: Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
|
Goals | |
What it is: This is the number of conversion goals that use this UET tag. |
Why important: It is a link that takes you to the Conversion goals page with only the goals associated with this tag displayed. |
Audiences | |
What it is: This is the number of audiences that use this UET tag. |
Why important: It is a link that takes you to the Audience page with only the audiences associated with this tag displayed. |
Action | |
What it is: A link that opens the UET tag tracking code box. |
Why important: It allows you to email, copy, or download the UET tag tracking code at any time. |
Limitations of the tracking status column: While we believe the tracking status will help you validate your setup, we do want to call out that the following cannot be verified from the tracking status column:
Therefore, we recommend using UET Tag Helper to validate your tag on your individual webpages.