Dynamic remarketing lists: Remarketing for products
Dynamic remarketing lists: Remarketing for products
Learn about creating dynamic remarketing lists to remarket to customers who have interacted with a specific product.Note
Dynamic remarketing lists were formerly known as product audiences.
Dynamic remarketing lists pair customers with specific products based on what they have looked at, considered, or already purchased on your website. You can use dynamic remarketing lists in both Search campaigns and Audience campaigns (not everyone has Audience campaigns yet).
Why use dynamic remarketing lists?
Targeted audience reach. Show tailored ads for specific products to people who have already shown purchase intent signals for those very products.
Boosted performance. Dynamic remarketing lists can increase the likelihood of clicks and conversions, and can provide a better return on ad spend than standard remarketing lists.
Easy to use. You can create five types of dynamic remarketing lists — general visitors, product searchers, product viewers, shopping cart abandoners, and past buyers — so you don't need to create a remarketing list for each individual product.
Testing Audiences
Before you start setting up dynamic remarketing, make sure you have:
- A Microsoft Merchant Center catalog feed. What is Microsoft Merchant Center?
-
A JavaScript UET tag: Create a Microsoft Advertising UET tag and add the UET tag tracking code to every page of your website. You will need to add two new parameters to the UET tag: Page Type and Product ID (this product ID must match the ID in your Microsoft Merchant Center catalog feed). See the below "How do I modify my UET tag for dynamic remarketing?" section for more information.
- JavaScript is required to ensure you have access to the full functionalities of conversion tracking and remarketing. If you are using a non-JavaScript tag, please switch over to a JavaScript tag.
- The ability to edit website code: Either you or your webmaster will need to edit your website code.
Using dynamic remarketing
Notes
- Dynamic remarketing lists are just one of our audience targeting options.
- You can leverage your dynamic remarketing list for Automotive ads and Tours and Activities ads. This way, it'll serve on search and audience networks without UET setup. All you need to do is set up a Search campaign and add a target campaign column to your feed, where you'll provide the name of the Search campaign.