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Creating a new campaign to run audience ads on the Microsoft Audience Network is similar to creating a new search ad campaign.
In the first step, you give us the basic details of your campaign:
In the second step, you create an ad group for this campaign and choose the audiences you want the ads in the ad group to target. This is one of the major differences between audience marketing and search marketing: Here, you are telling us what kind of people you want to see your ads, instead of telling us what keywords you want your ads to appear for.
You can choose any combination of the possible target criteria:
*Coordinates can be searched for in the format "[latitude], [longitude]" with the degrees in decimal form — for example, "44.590,-104.716".
With audience targeting, you specify who can see your ads using remarketing lists or audiences such as in-market audiences. You can also exclude audiences if you don't want them to see your ads. Learn more about your options for audiences
To target an audience:
To exclude an audience, follow the same process under Ad group exclusions.
You cannot target more than 1,000 companies in a single ad group.
Once you submit your criteria, select Select Save & go to next step.
In the third step, you give us the imagery, text, and URLs to use in the ads in your campaign. This is the other major difference between audience ads and search ads: Audience ads are responsive, automatically adjusting the imagery, text, and overall appearance to naturally blend in with the fundamental experience of the page they are placed in.